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Insights & trends.
We'll keep you updated on the latest innovations, trends and performance marketing-related news that really matters - we keep learning, to keep delivering better
Meta Connect 2024 Recap: Major Announcements and Updates
Meta Connect 2024, the company’s big developer event, happened last week with some really exciting AI announcements and innovations. The...
Oct 4, 20241 min read
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Key Takeaways from META Marketing Summit 2024
This week our paid media managers had the pleasure of attending the Meta Marketing Summit 2024, in which a panel of experts...
Apr 30, 20242 min read
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Black Friday 2023: Our top picks for winners this year
Did you know Black Friday this year witnessed a change in online traffic, experiencing a 12% decline compared to last year? Despite this,...
Dec 7, 20233 min read
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Unlock the Power of TikTok's New Events API for Your Ad Campaigns
The world of advertising is constantly evolving, and TikTok is at the forefront of innovation. In a bid to provide advertisers with more...
Nov 10, 20232 min read
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Brands can now bring their TikTok campaigns to out-of-home displays with TikTok’s Out-of-phone offer
TikTok is making bold strides beyond mobile screens with its latest unveiling: the Out of Phone (OOH) ad solution. This innovative...
Oct 20, 20232 min read
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Forget about Amazon - TikTok Shop is the big new retailer to look out for this Black Friday
E-commerce brands gearing up for the Black Friday and Cyber Monday shopping excitement in 2023 are in for a thrilling surprise. TikTok...
Sep 21, 20232 min read
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Highlights from Pinterest Presents 2023 to keep you staying ahead in the digital marketing world
Pinterest, always at the forefront of innovation, recently hosted its annual advertising summit, Pinterest Presents, unveiling a wealth...
Sep 15, 20233 min read
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Discover the best of ‘2023 Back-to-school’ marketing campaigns for your inspiration
As we find ourselves at the end of the summer break, it's time for marketers to shift gears and prepare for the back-to-school season in...
Sep 8, 20232 min read
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Exploring the AR Revolution: TikTok's Effect House and the Expanding Landscape of AR/VR Innovation
In a groundbreaking stride towards augmented reality (AR) innovation, TikTok has reached a significant milestone with the official launch...
Sep 1, 20232 min read
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WWC’23 by numbers: The FIFA Women’s World Cup 2023™ is breaking records
In the realm of global sports events, the FIFA Women’s World Cup 2023™ is setting a blazing trail, capturing the hearts of football...
Aug 11, 20232 min read
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