top of page
Insights & trends.
We'll keep you updated on the latest innovations, trends and performance marketing-related news that really matters - we keep learning, to keep delivering better
Google Ads Launches Performance Max For Travel Goals
Back in November 2021 Google officially launched its new campaign type to advertisers called ‘Performance Max’ following its initial...
Jul 28, 20232 min read
15 views
0 comments
How is the Barbie Movie taking the digital world by storm?
Barbie is everywhere, and we're loving it! From social media to news outlets, the Barbie movie has taken centre stage, and boy, are they...
Jul 21, 20232 min read
28 views
0 comments
Meta unveils future developments and exciting enhancements for Threads
Meta's Twitter clone, Threads, has garnered an impressive 106 million members, marking a significant milestone for the platform. As user...
Jul 14, 20232 min read
8 views
0 comments
Our Top Social Campaigns of 2023 – Inspiration for your next success
The first six months of 2023 have been a whirlwind of change and innovation, and the marketing world is no exception. With so many new...
Jun 30, 20233 min read
3,390 views
0 comments
TikTok introduces Interactive Add-Ons for In-Feed Ads to entice engaged viewers
TikTok is revolutionizing brand-consumer interaction with its latest feature: Interactive Add-Ons for promotions. These add-ons,...
Jun 23, 20232 min read
223 views
0 comments
The evolution of AI in content creation continues - TikTok launches new AI tool ‘Script Generator'
This week, TikTok has launched ‘Script Generator’, an innovative feature housed within their Creative Center, which aims to inspire and...
Jun 16, 20232 min read
8 views
0 comments
Meta shares Top Tips to Maximise Your Ad Campaign Performance
In the ever-evolving landscape of digital advertising, Meta continues to push boundaries and adapt to changing data restrictions. As part...
Jun 9, 20232 min read
12 views
0 comments
TikTok Explores AI-Powered Chatbot 'Tako' to Enhance Content Discovery
TikTok is venturing into the realm of AI with the introduction of 'Tako,' an AI chatbot being tested among users in the Philippines....
Jun 1, 20232 min read
9 views
0 comments
Introducing Pinterest's New Premiere Spotlight Ad Unit: A Game-Changer for Brands
Pinterest is launching a new ‘Premiere Spotlight’ ad unit, which would place a brands’ promotion in the prominent, top-of-screen real...
May 26, 20232 min read
80 views
0 comments
Maximising Performance on Facebook: Meta Enhances Professional Dashboard with New Guides & Resources
Meta has introduced exciting updates to its Professional Dashboard, aimed at helping creators unlock their full potential on the...
May 19, 20231 min read
9 views
0 comments
bottom of page