Digital Campaign Management
The Whitmore Collection
Legal & General briefed us to devise a digital campaign to launch one of the brand's new rental schemes, The Whitmore Collection in Birmingham City Centre. By implementing a three-phase approach, we targeted young professionals who were looking for luxury rental properties with an awareness, consideration and conversion campaign that positioned The Whitmore Collection as an inspirational and aspirational place to live.
Dunelm came to us with the perfect brief - 'help us maximise our sponsorship partnership with ITV's This Morning through an amplification campaign' - whoop! The objective was primarily brand awareness so we set about devising and implementing a multi-channel campaign which celebrated the nation's morning routine. The campaign ran across digital PR, IGTV, Instagram Stories, Facebook, influencer generated content and video content to reach a new audience with an engaging and aspirational campaign that created cut through.
Regional Launch Campaign
Car admin is one of the most annoying aspects of having a car and not one that people want to spend much of their time focusing on. Enter CarCloud Community, a free app which allows you to keep all your car info in one place. We were asked to implement a regional digital media campaign which targeted Birmingham car owners with an app download campaign to drive quality downloads and engaged monthly app users. The result saw a 58% reduction in the cost per download and 32% uplift of drivers using the app on a monthly basis.