Grab a sneak peek at the new Instagram home feed display👀

🗓 TikTok launches new ‘Attribution Manager’ tool to provide more ad performance tracking capacity

🤑 Meta launches several more ways that creators can make money on their platforms 👻 Snapchat officially launched its paid subscription plan called 'Snapchat+'

We are heading into a new era of Instagram and no shock, it looks set to be a lot like rival platform TikTok👀

This week we spotted Instagram beginning to rollout a new immersive home layout. This comes after news was released in May that the channel was going to test a new layout design, when Head of Instagram Adam Mosseri said “We’re moving Instagram to a place where video is a bigger part of the home experience, where the content is more immersive – takes up more of the screen – where are larger part of feed are recommendations – things we think you might love but you might not have heard of yet." 

Here's the first look at the home feed currently in BETA...

Much like on TikTok, posts in the home feed will take up the entire screen and users will need to perform a swipe up motion to skip to the next post.

In the test, Instagram Stories live at the top of the home screen and the Stories bar disappears when you start scrolling down your feed. 

In addition to the UI changes, Instagram has also introduced more suggested content into the Home feed from accounts you aren't following, particularly Instagram Reels - similar to TikTok's For You page.

It's clear that the Feed change puts video content at the forefront of the app.

So, more than ever before, adding Instagram Reels into your strategy is essential for reach and engagement on the app as this content format gets prioritised. 

It's also worth considering moving away from 1:1 ratio image posts as they may look a bit lost in the full screen display and posting more 9:16 ratio images so they take up more of the feed and make more of an impact!

This week Instagram shared their top tips on how to maximise your Reels content approach. With the Feed changes on the horizon and Instagram reporting people are spending 45% of their time on the app watching Reels, it’s definitely worth checking out Instagram’s top tips for creating Reels to make sure you are nailing your content! Check out their tips here.