The Weekly (01/02 – 05/02)

In the week when we finally left January behind, here’s everything you need to know this week…

  • 86% of marketers use Facebook Advertising (Emarketer)
  • More than 442 million people use Pinterest a month (Pinterest)
  • It only takes 50 milliseconds for visitors to form an opinion on your website (Social Media Today)

Bebo is back!

It’s official, Bebo is making a comeback.

The platform will aim to provide a ‘refreshing break’ from the misinformation spread elsewhere and will focus on profiles and real-time interaction.

“We’re calling it live social networking – when you’re logged into Bebo, you are aware of which other friends are online.” Co-founder, Michael Birch explained, “You can interact with them in real-time. You can comment on their photo on their profile. They’ll get notified, they’ll come to the photo, and they may even have a conversation under the photo.”

The platform is currently in Beta and only accessible to a few users. Birch commented on the new venture saying that “It’s an experiment, we’ll see how it how it actually does. But we think it’s a more exciting way of actually connecting”, and is currently programming the whole platform himself.

Click here to read more – https://bbc.in/3ar6jqs

Instagram ‘Recently Deleted’

Instagram has added a ‘Recently Deleted’ folder.

The new option will enable users to restore any feed posts that have been deleted within 30 days of deletion and is aimed to safeguard against mistaken post deletion.

As explained by Instagram, “Now, for the first time, you can review and restore deleted content in the Instagram app. […] Photos, videos, reels, IGTV videos and stories you choose to delete are removed from your account immediately and moved to the Recently Deleted folder”.

As well as this, the platform is also adding a new safeguarding process for deleting and restoring content, with users now asked to verify their account ownership before permanently deleting or restoring.

The feature can be found within your account settings and is definitely a handy one!

Click here for the full article – https://bit.ly/3pO9A9L

Facebook Topic Exclusion

Facebook is testing a new topic exclusion option for advertisers.

The new exclusion option is aimed to help meet brand suitability preferences within the Feed and enables brands to ensure that their ads don’t appear within the News Feed next to topics that aren’t suitable.

Facebook explained, “We are planning to test a solution that will allow an advertiser to select a topic, like ‘Crime and Tragedy.’ That selection would help define how we’ll show the ad on Facebook, including News Feed. For example, a children’s toy company may want to avoid content related to a new crime show, so it could select the ‘Crime and Tragedy’ topic.”

The new option is currently being tested within a small group of advertisers and will likely take most of the year for development to ensure the privacy of Facebook users is protected.

Click here for more information – https://bit.ly/3rkAMgT

Instagram Story Blocks

Instagram is now conducting a test which stops users from sharing feed posts within Stories.

Select users have received the below message when posting into Stories and will be unable to share posts within Stories.

The test is currently only being conducted within a few selected regions with no plans as yet to roll the feature broadly and users will still be able to share IGTV previews and Reels but not normal feed updates.

The move is to prevent users from posting the same content across both feed and stories and prompts users to create content specifically for each feature.

Instagram commented on the test saying, “We’ve seen from research that people prefer to see original photos and videos in Stories from the people they care about. The goal of our test is to better understand how people feel about this type of content and ultimately improve the Stories experience.”

An interesting update but we can’t say we’re on board!

Click here for more on this – https://bit.ly/3oL12PL

Twitter has published its downloadable events calendar for 2021.

The calendar is super handy when it comes to planning out your social content and includes all key dates for the months ahead.

This year, with the current COVID restrictions, Twitter has also published a live listing on it’s marketing website which will be up to date with all of the relevant information.

Definitely one to take a look at!

n an anonymous social experiment, Heinz asked people all over the world to draw ketchup and the result?

People drew Heinz.

The campaign brilliantly shows the power that the iconic Heinz brand has. Heinz has since taken some of the sketches so far and is featuring them in an online video, digital billboards and even on packaging!

Stay safe & have a great weekend!

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