The Weekly (01/06 – 04/06)
In the week when the sun FINALLY made an appearance, here’s everything else you need to know…
- There are now more than 5 billion monthly searches on Pinterest (Pinterest)
- 50% of people are more interested in a brand when they see ads for it on Instagram (Instagram)
- YouTube accounts for more than 25% of total worldwide mobile traffic (Sandvine)
TikTok is rolling out a new ‘Preview’ option that will show users exactly what their videos will look like within the app.
The new ‘Preview’ option can be found at the top of the screen in the composer and, when tapped, will show how your clip will look when live, with translucent overlays of your caption text, along with the right-hand side function buttons that viewers will see in the app.
This feature is already available to advertisers within the ad composer however will be rolled out across all accounts in the coming months.
A small but really useful addition from TikTok here that will help users to avoid any mistakes such as placing text behind buttons or captions and improve video quality in the future.
Click here to read more – https://bit.ly/2TApN7n
Instagram has launched a new product showcase option called ‘Drops’.
‘Drops’ will highlight the latest product launches from brands that you’ve engaged with or may be interested in at the top of the Shop tab and is aimed to encourage more direct purchases within the app.
The new option builds on Instagram’s product reminders feature, launched back in 2019, and will essentially collect all product launch notifications within one place to provide updates on new product launches based on user interests.
In order for your product to qualify for a Drops listing, you’ll need to use the ‘Product Launch’ feature, available via Commerce Manager which will then enable you to also use product launch stickers and reminders in posts, Stories and Reels, which all works to maximize awareness around your coming launch.
The feature is currently only available to users in the US but we’re hoping it won’t be too long before it’s rolled out across all users.
This is a handy addition from Instagram and one that is definitely worth checking out if you use Instagram as part of your eCommerce strategy.
Click here to read the full article – https://bit.ly/3wV3Kqp
Facebook Like Count
Facebook will begin rolling out the ability to hide like counts on both Facebook and Instagram posts.
The platform has been working to go like-free for a while now as part of its efforts to make Instagram a more creative, authentic space and to remove the negative impacts that the like count can have on its users.
After mixed reviews from initial testing and the understanding that the metric was too deeply integrated into the product experience of both platforms, the platform has decided to give users the best of both worlds.
On Instagram, both content consumers and creators can turn on or off Like and View counts on posts, meaning that you choose to not see these metrics when scrolling your own Feed and you can choose whether to allow Likes to be viewed by others when you’re posting.
On Facebook, users access the new setting from the “Settings & Privacy” area under News Feed Settings users will find the option to “Hide number of reactions” and can turn this setting off for both their own posts and for posts from others in News Feed, groups and Pages.
The feature will be made available to both public and private profiles and will include posts you’ve published previously.
It’ll be interesting to see how this addition goes down and whether we’ll see more users opting out of seeing post likes.
Click here for more information – https://tcrn.ch/3z3DZ9s
Twitter will be adding full-screen ads to its Fleets feature.
The platform will be partnering with a handful of advertisers as part of an experiment and initially will only be making the ads available to a small group of users in the US.
The format will support images and videos in 9:16 ratio and videos can be up to 30 seconds long, similar to Instagram Stories. Advertisers will also be able to add a ‘swipe up’ call to action.
Advertisers will also be able to access metrics such as impressions, profile visits, clicks, website visits as well as other information to be able to report on the performance of their campaigns.
Twitter is planning to closely study how vertical full-screen ads perform, not just for Fleet ads but possible future iterations of other full-screen formats – we’ll be keeping an eye out for updates!
Click here for more on this – https://bit.ly/3g6oCUW
Instagram has reversed its Reach Penalty for Feed posts re-shared into Stories.
We previously mentioned that Instagram is aiming to prevent users from re-sharing feed content into Stories but it appears that the platform has taken a step back from this approach.
This comes after recent news regarding the tensions in Palestine, with users noting that their feed posts regarding the issue were not being seen within the app. Instagram has denied the claims saying that a recent change to the algorithm was implemented to reduce the reach of feed posts shared into Stories and explained, “[The change has] caused people to believe we were suppressing stories about particular topics or points of view. We want to be really clear – this isn’t the case. This applied to any post that’s re-shared in stories, no matter what it’s about.”
It’s interesting to see how the efforts have backfired for the platform and shows how the platform is evolving with more and more users sharing content around current events onto their Stories.
We’re loving this new TikTok ad from Amazon Prime for the new series ‘Panic’.
We love the execution of this campaign and think that it’s a brilliant example of creativity on TikTok. It effectively grabs the users’ attention and the ad placement being the first thing users see when opening up the app is absolutely brilliant – great job Amazon!
Stay safe and have a great weekend!