The Weekly (01/11 – 05/11)

  • 2 in 3 people surveyed believe Instagram enables interaction with brands. (Social pilot)
  • 85% of users have made a purchase based on seeing a branded pin. (Sprout Social)
  • 52% of users say they find new products from ads on TikTok. (TikTok)

Instagram ‘Add Yours’ Sticker

After testing the feature last month, Instagram has now rolled out the ‘Add yours’ sticker in stories to users globally.

The new feature is a lot like TikTok’s Duet feature as it allows creators to turn their Stories posts into threads where other users can respond with their own content that matches a particular prompt.

Users can add the ‘Add Yours’ sticker to their Stories frame, with a prompt for other users to respond, and once responses come through, they’re added to the profile bubble listing on the sticker.  Once tapped, this then enables users to go through all the other responses to the thread, building a response chain within Stories that can help prompt more engagement.

Although Instagram has introduced the feature as a way to encourage more collaboration on the platform, it can also be seen as a great way for users to reach new accounts and to discover more people to follow – we love it!

Find out more here.

TikTok ‘Tips’

TikTok is testing out a new ‘Tips’ tab within the platform, which will allow creators to accept money from fans. The option is now available to some creators, who now have a ‘Tips’ tab in their account settings, through which they can apply to receive tips from their audience.

As per the platform’s description, to be eligible for Tips, users need to have at least 100k followers and their account needs to be in good standing, in line with TikTok’s platform rules and regulations.

TikTok will take no cut from creator tips, with users who are approved then getting a new ‘Tips; button on their profile page,  which their followers will be able to use to send them direct payments.

In recent months, TikTok has been working to add in more monetisation options to provide an incentive to keep users posting and to remain competitive against other social media platforms.

The company confirmed the feature is part of a limited test for the time being and is not yet broadly available.

Read more on this here.

Facebook Abandons Facial Recognition

This week, Facebook has announced that it’s shutting down its facial recognition system on the platform and that it will also delete all of its facial recognition files, meaning that it’ll no longer be able to identify people in posted images.

As explained by Facebook:
“In the coming weeks, Meta will shut down the Face Recognition system on Facebook as part of a company-wide move to limit the use of facial recognition in our products. As part of this change, people who have opted in to our Face Recognition setting will no longer be automatically recognized in photos and videos, and we will delete the facial recognition template used to identify them.”

Ending the use of the existing facial recognition system means the services it enables will be removed over the coming weeks, including automatically recognising if people’s faces appear in Memories, photos or videos; face recognition for suggested tagging and the setting allowing people to opt into the system will be removed. 

This is a big change on a key element that the company has stood by for years but the costs and reputational damage have continued to grow, which has now forced it to reassess the process.

Read more here.

Instagram Link Sticker for Stories

Hoorah! The update we’ve all been waiting for! Instagram has finally rolled out link stickers to everyone on the platform globally. 

Previously sharing links in stories was restricted to accounts that were verified or had over 10k followers, but the new Instagram link sticker will let everyone include hyperlinks in Stories in the form of stickers. 

To add a Link sticker users can simply:

  • Capture or upload content to your story
  • Select the sticker tool from the top navigation bar
  • Tap the “Link” sticker to add your desired link and tap “Done”
  • Place the sticker on your story — like our other stickers — and tap on the sticker to see colour variations

Unlike the ‘swipe up’ links on Instagram stories previously, with the new feature users can react and reply to stories that have a link sticker, opening up more opportunities for engagement on the platform. 

This new feature is a game-changer, especially for small businesses on the platform, opening up more opportunities for them to drive users directly to their website.

Click here to find out more.

This week Instagram has released a ‘Holiday Szn Success Guide’ to help businesses on its platform prepare for the all-important festive shopping season.

It features step-by-step guides on topics including adding items to your product catalogues and tagging products to make them discoverable. Instagram also notes that using product tags five or more days per month can help to boost product page visits and purchases.

If you’re looking to up your Instagram shop game and maximise sales this festive season, we’d definitely recommend checking this out! 

It’s been a big week on the Christmas ads front, with lots of big brands dropping their Christmas adverts, some way ahead of normal schedule. 

This week we are loving M&S’ new Christmas advert, starring Percy Pig for the first time ever! In the lead up to dropping the advert, M&S teased Percy out to its 130,000 TikTok followers, with a competition to guess who is the voice of Percy Pig, creating hype around the ad.

The sparkly new advert dropped on Thursday and shows Percy Pig come to life for the first time EVER, and along with his fairy friend, and they discover the delicious delights of the M&S festive Foodhall, giving us all the Christmas vibes!

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