The Weekly (02/03 – 06/03)

In the week when we were all signing up to our discounted Disney+ subscription, here’s everything else you need to know this week…

Top Social Stats:

  • The average person has an account on more than 9 different social media networks (Status Rew)
  • 33% of consumers would rather contact a brand via social media than by telephone (Falcon.io)
  • Last year, people spent 2 hours and 24 minutes on social media every day (Hootsuite)

This Week’s Innovations:

IGTV Video Responses

Instagram is looking to add in a TikTok style video response option for IGTV called ‘Video Reactions’.

The new ‘Video Reactions’ option is built into the IGTV upload process which, when selected, allows viewers to reply to IGTV videos with their own video response.

We’ve already seen similar features on TikTok with ‘Duets’ and ‘Reaction’ options and it seems as though Instagram is looking to take a step in the same direction.

We look forward to seeing what the feature is going to look like once rolled out!

Read more here – https://bit.ly/39rgrOw

New Messenger

Facebook is rolling out a new streamlined version of Messenger on iOS, which will see the removal of the ‘Discover’ tab.

Facebook has been working to simplify the platform for a while now and commented on the update saying “People turn to messaging apps throughout the day to stay in touch with the people they care about, so it’s important that the app loads quickly and is simple to use”

Click the link to find out more – https://bit.ly/39v4ebl

TikTok’s New Analytics Tools

This week, TikTok has been rolling out some new analytics tools in its Creator Marketplace app.

These include real-time insights into influencer campaign views, engagement rates, engaged audience demographics and more.

Creator Marketplace isn’t currently available to everyone and is “exclusively invitation-based” but brands can apply for access through the main website or Help Centre.

Click here to read more – https://bit.ly/39uGJiT

Disappearing Tweets

Twitter is testing tweets that disappear after 24 hours called ‘Fleets’, which is basically Twitter’s attempt at launching a Stories style functionality.

These are viewed by tapping on a user’s profile picture and can be reacted to through direct messages.

Keyvon Beykpour, CEO of Periscope, which was acquired by Twitter back in 2015 said that Twitter is “working to create new capabilities that address some of the anxieties that hold people back from talking on Twitter”

With Twitter working to make the platform more user-friendly, along with its recent purchase of Chroma Labs, it was only a matter of time before the platform begun developing features for users to create more ephemeral content.

Find out more here – https://bit.ly/2Trss0y

LinkedIn Playlists

LinkedIn is now on Spotify with a range of playlists made for  different career stages including:

  • New Job 
  • Never Give Up
  • Interview Time
  • Refine & Refocus
  • Opportunity Rocks

This comes with the news that LinkedIn will FINALLY be rolling out LinkedIn Stories in the coming months  – we’re wondering whether we might see a music feature as part of these?? 🤔

Click here for the full details – https://bit.ly/2IpuoRe

Campaign of The Week

Apple’s celebration of International Women’s Day is full of inspiring and influential women and is absolutely beautiful!

The campaign ‘Behind the Mac’ features a mix of inspiring women with a range of different accomplishments including art, music, literature, film, sport and culture. 
The images included within the campaign were gathered from existing shots, not staged, so these really are the women behind the Mac.

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