The Weekly (03/02 – 07/02)
In the week when we were all obsessing over Stormi Jenner’s 2nd birthday party (honestly, crazy!), here’s everything you need to know this week…
Top Social Stats
- 500 hours of video are uploaded to YouTube every minute (Hootsuite)
- 83% of weekly pinners have made a purchase based on the content they saw from brands on Pinterest (Sprout Social)
- The average person is scrolling through 90 meters of feed a day (Ogilvy)
This Week’s Innovations:
Mum & Dad have joined the chat
Facebook has revealed new plans to add tools and features for parental control in messenger for users under the age of 13.
This has been introduced just months after question arose about the app’s privacy protection for children.
The new features will include access for parents to see their children’s chat history and will allow them to keep a track of the accounts which are blocked or unblocked on the app.
Parents can also see the most recent photos or videos sent and received in the app’s inbox and can remove them if needed.
Click here to read more – https://bit.ly/2OwDgru
TikTok’s Insta Inspo
TikTok is testing a user profile redesign that is very similar to Instagram.
The new profile, shifts avatars and follower count to the left and places more emphasis on user bios.
A TikTok spokesperson confirmed the redesign saying “We’re always looking for ways to improve the user experience on TikTok. We are currently testing profile designs and functionality to ultimately give more ways to personalise and engage with their profiles”.
Click here for the full details – https://bit.ly/39gC57q
Goodbye Audience Network
Facebook is planning to shut down the mobile web arm of Audience Network on the 11th April.
It’s currently unknown as to why Facebook has decided on this move but there is speculation as to whether this is in response to changes by companies such as Google and Apple to limit audience tracking using third-party cookies.
It is also reported that the decision may have been based on a shift in advertiser demand to other mobile app formats, however, the latest move will not affect publishers’ ability to insert Audience Network ads into Instant Articles.
Click here to read more – https://bit.ly/376t9QH
Instagram Stories Gifs
Instagram is back this week with another update to Stories, but this time just a minor update.
Users are now able to reply to a friend’s story with your favourite GIPHY GIFs.
To apply a GIF, you just have to run a search by keyword in the reply text box and will find that the icon will then change to GIF which once tapped will bring up a selection of Giphy gifs, giving users another way to engage with Stories.
Click here for more – https://bit.ly/387Ue7s
Battle of the Superbowl Ads
Last week saw the Kansas City Chiefs take on the San Fransisco 49ers in the 2020 Superbowl, the average cost for a 30-second spot was at an all-time high costing $5.6m, here are our top picks from this year’s ads…
Google – Loretta
When we think of Superbowl ads, we usually think funny, however, this year Google tugged on our heartstrings with this beautifully heartfelt ad for its Google Assistant, all about how a man uses his Google Assistant to remember his wife.
Cheetos- Can’t touch this
We loved this cheesy ad (no pun intended) by Cheetos, introducing their new popcorn range. The ad is such a clever way at highlighting what some people may find annoying about eating a bag of Cheetos and turning it into something positive!
Facebook – Facebook Groups
Facebook has been keen to give its groups features a big push and what better time than during the Superbowl. Facebook has done a great job of catching attention with Twisted Sister’s ‘I Wanna Rock’ along with appearances by Sylvester Stallone and Chris Rock.
Olay and NASA partnered together to create this uplifting ad which sent a clear message that there is more than enough room for women in professional industries. Featuring Busy Philips, Lily Singh and Astronaut Nicole Scott, the ad tells viewers to use the hashtag #MakeSpaceforWomen for the company to donate $1 to Girls Who Code, a charity which encourages women to pursue a career in computer science and technology.