The Weekly (03/05 – 07/05)

Happy Friday!

In the week when Will Smith kept it real with us all by sharing his post-lockdown bod, here’s everything else you need to know…

  • Instagram ads reach 20% of everyone in the world over the age of 13 (Hootsuite)
  • Facebook generates over 3,000 years of video watch time each day (Social Pilot)
  • 1.3 million new users joined social media every day (Hubspot)

WhatsApp Ads

WhatsApp is looking to provide more promotional tools for brands within the app.

Advertisers will now be able to create Facebook promotions within their WhatsApp business tools, that then link back to their WhatsApp account.

Users are already able to create ads that drive through to WhatsApp within Ads Manager however, this new feature will now give the capacity to do the same within WhatsApp.

The process will make use of WhatsApp Business catalogues to source product information, CNN explained,“Business users will now be able to select an item from their catalogue and quickly turn it into a Facebook or Instagram ad with a button directing viewers back to their WhatsApp profile.” 

It’s interesting to see that Facebook is looking to bring more connectivity between WhatsApp and Facebook, especially with more and more users making use of both platforms – A great development and one we’re sure we’ll see many users making the most of.

Click here to read more – https://bit.ly/33lC8hC

Twitter Spaces

Twitter has expanded its new Spaces feature to accounts with over 600 followers as well as unveiled some new features.

Firstly, Twitter is looking to make Spaces more visible on the platform and has begun testing the ability to find and join a Space from a purple bubble around someone’s profile picture right from the Home timeline.

Twitter says it has decided on the 600 follower figure being the minimum to gain access to Spaces based on recent testing as accounts with 600 or more followers tend to have “a good experience” hosting live conversations, however, is still planning to bring Spaces to all users in the future.

The platform has made a range of new developments to Spaces within the past few weeks giving users a range of audience management controls including the option for hosts to mute speakers, updating its set of reactions and giving creators the option to better promote and charge access to their live events.

Within the next few weeks, Twitter will also allow users to schedule and set reminders about Spaces they don’t want to miss. This can also help creators who are marketing their event in advance, as part of the RSVP process could involve pushing users to “set a reminder” about the upcoming show.

Twitter also noted that it’s improving its accessibility feature, live captions, so they can be paused and customized, and is working to make them more accurate.

Some really interesting developments here from Twitter, showing that the platform is really keen on leading the audio trend.

Click here for the full article – https://tcrn.ch/3vKAHVP

YouTube Timed Comments

YouTube is testing a new comment display option, which will show viewer comments at the point in which they were made during the clip.

As explained by YouTube, “We’re currently testing a new feature that allows you to view comments timed to the exact moment you’re watching in a video. This experiment is available on some videos to a small group of people and we’ll consider rolling this out more broadly based on feedback.”

The feature will be available in the comments section within the YouTube app if you tap the ‘Sort’ button at the bottom right of the playback window, however, it is currently in Beta testing amongst select users.

An interesting addition from YouTube, showing that the platform is looking to be encouraging more engagement and providing a more community feel.

Click here for more information – https://bit.ly/2PV3APX

Instagram Auto Caption

Instagram has added a new captions sticker for Stories which will automatically add captions onto Stories videos.

The sticker is currently only available in “English and English-speaking countries” for now but will eventually roll out to other languages and countries and will also soon be added to Reels.

Users can adjust the style and colour of their captions once they’re generated as well as edit individual words that weren’t transcribed accurately.

This is a great addition, especially for users who have impaired hearing and makes Stories more efficient and inclusive to watch and has already been adopted by many other platforms such as TikTok – great job Instagram!

Click here for more on this – https://bit.ly/3xO1VNg

Instagram has published the first edition of its new digital magazine ‘Instagram Insider’.

The magazine aims to highlight key content trends, based on Instagram activity, as well as influential creators on the platform and can be downloaded as a PDF.

The magazine includes some handy reference info, and is an interesting guide overall, with a range of helpful notes on key trends and as well as platform tips – definitely worth a read! 

We’re loving this new campaign by Hey Girls. The campaign is comprised of a film called ‘Seeing Red’ which has been carefully crafted to create a feeling of anger to motivate positive action.

With period poverty affecting 1 in 10 young women in the UK, the issue is definitely one that needs to be tackled and this campaign effectively highlights that – amazing work!

Stay safe and have a great weekend!
SHC Digital 

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