The Weekly (03/08 – 07/08)

In the week when Twitter’s biggest ever hackers were found, here’s everything else you need to know…

Top Social Stats:

  • Google sees an average of 40,000 search queries every second (Brandwatch)
  • 300 million people use Facebook Stories daily (Status Brew)
  • 7 out of 10 hashtags on Instagram are branded (Mention)

This Week’s Innovations:

Snapchat Audience Updates

Snapchat has updated its Snap Focus education module on Unique Audience Reach, which includes more specific detail on Snap’s regional audience numbers.

This gives a clearer view as to how popular the app is in each region and more specifically, with your target audience.

However, these figures show ‘addressable reach’ not active users, so isn’t entirely accurate.

Snap Commented “Addressable Reach, approximates the number of Snapchatters your Ad could potentially reach over 28 days. It is based on recent data for your selected targeting criteria and placements, so it may not be predictive for your combination of flight dates, budget, and optimization strategy. [Addressible Reach] size is not the same as monthly active users. It may vary due to performance and seasonality.”

As well as this, Snapchat has also included regional charts for unique reach based on social apps, for example, the number of Snapchat users who aren’t active on other platforms in a given week.

Click here for more information –

Facebook For Black Business August

Facebook has announced a range of new education sessions and awareness programmes as part of National Black Business Month.

Facebook said, “We’re partnering with the U.S. Black Chambers, Inc. (USBC) to host Black Business August, a series of free virtual training, small business panels and expert speakers that will continue all month long. With 145 Black Chambers of Commerce and 326,000 members across the country, USBC provides leadership and advocacy to empower Black business owners through resources and initiatives. The topics will cover a range from building a thriving online community to adapting in uncertain times to getting access to capital and professional networks.”

The webinars are free to access and include expert insights and tips as well as notes from Facebook’s internal teams.

Facebook is also partnering with The Shade Room to present sessions for small businesses impacted by COVID-19.

Click here for the full details –

Google Ad Transparency

Google will now be updating the ‘Why This Ad?’ listings with extra information.

Google stated, “Over the next few months, we’ll be making improvements to the experience with a new feature called About this ad, which will also show users theverified name of the advertiser behind each ad. About this ad will initially be available for display ads purchased through Google Ads and Display & Video 360, and we’ll bring it to other ad surfaces throughout 2021.”

As well as this, Google is also launching a new tool that will provide users with more information about the ads they see online with a new Chrome extension called “Ads Transparency Spotlight’ which will provide transparency over all the ads being run on a website including information on targeting and data access.

Lastly, Google’s also updating its ad APIs in order to make its data tracking processes more privacy-friendly, which could eventually eliminate the need for third-party cookies.

“Once these approaches have addressed the needs of users, publishers and advertisers, Chrome plans to phase out support for third-party cookies. These proposals are being actively discussed in forums like the W3C. Our ads team is actively contributing to this dialogue – as we encourage any interested party to do – and we expect to incorporate the new solutions into our products in the years ahead.”

Click here to read more –

Snapchat Music

Snapchat will soon let users add music to videos recorded on the app.

The feature is first being rolled out in New Zealand and Australia and will be rolled out more broadly to English speaking users in Autumn.

Although this is one of the key features that has made TikTok so popular, Snapchat has emphasised that it’s designed for sharing music with your real friends.

The feature is launching with “a robust and curated catalogue of music” from Warner Music Group, Universal Music Publishing Group, Merlin, and more, however, Snap is designing this feature in a way that labels might prefer: when you swipe up on a video, you’ll get the song’s title and artist, plus a link to listen to the track on your streaming platform of choice.

Click here to read more –

Tweet Subscriptions

Twitter is considering a subscription model to generate additional revenue to support its business.

In a recent survey, the platform asked users to evaluate paid features such as ‘undo send’ and a range of other highly demanded features.

The survey was being run by Twitter to evaluate options for a membership model. The features mentioned include:

  • Undo Send – this gives users a 30 seconds window to recall/withdraw a tweet before anyone can see it
  • Custom Colours – this allows users to change the fonts and theme colour of Twitter on either their phone or computer
  • Video Publishing – this will allow users to publish videos up to 5x longer and with a much higher resolution than currently
  • Badges – this gives users badges on your profile that links to businesses you own or work for
  • Auto responses – users will be able to set a list of manual responses to use in replies 
  • Social listening – this allows users to see conversation around your account on Twitter, including total volume, the people and businesses who are talking most often and what they are saying.
  • Brand surveys – this gives users the option to survey people about the ads you run

Although these features sound pretty useful we’re not too sure how willing users will be to have to pay extra for them! Would you be interested in paying for any of these features?

Click here for the full details –

Instagram Reels

Instagram has now launched Reels to over 50 countries.

With the recent news of a potential TikTok ban in the US, Instagram has pushed ahead with its launch of Reels, broadening this out to more regions to provide an alternative solution for TikTok creators.

As per Instagram, “Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects and new creative tools. You can share reels with your followers in Feed and if you have a public account you can make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage”

Here’s what we know so far about Reels:

  • Users can create 15-second clips either within the app or by uploading media from a gallery
  • Users can also add music, AR effects and use a range of different visual effects within videoes as well as use music chosen from a gallery within clips or create remixes and responses 
  • Reels will have its own section within Explore, similar to IGTV- users can also share Reels to their Instagram Story or feed
  • Reels will live within a separate tab on your Instagram profile

Click here to read more –

Campaign of The Week

We’re loving this new campaign by Uber encouraging passengers to wear a mask while travelling with Uber. We love how clearly and effectively this campaign gets the message across and directly shows people the benefits of wearing a mask – great job Uber!

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