The Weekly (05/07 – 09/07)

Happy Friday!

In the week when England made it to the FINALS of the Euros 🎉⚽️ (It’s coming home!) here’s everything else you need to know…

  • The average organic reach for a Facebook post is 5.2% of the page’s total likes (Social Pilot)
  • Square videos outperform landscape videos on Facebook by 35% (Startup Bonsai)
  • 39% of customers only trust brands if they have interacted with them on social platforms (Edelman)

Twitter Audience Controls

Twitter is working on a new option that will allow users to share their tweets with selected audiences rather than all followers.

The idea is to help users get more out of their Twitter experience, and avoid them having to create separate accounts for different audiences.

One of the new processes involved in this would be a variable audience control toggle within the tweet composer, which would also include a note on relevant tweets and give tweets shared with a specific audience a special marker.

Another option currently in testing, called ‘Facets’, will enable users to create different personas under a single profile. This would mean that users would be able to post in different topic areas, without having to share all of their thoughts on all of their interests under one profile. Followers would then be given the option to follow different elements of your profile.

Some interesting additions from Twitter, making the platform a more interesting and personalised experience.

Click here to read more – https://bit.ly/3xsuyz5

Instagram Platform Updates

Head of Instagram, Adam Mosseri, has recently announced that Instagram is ‘no longer a photo-sharing app’ and that the platform will be looking to move further into video.

In a video posted on Wednesday, Mosseri commented, “We’re also going to be experimenting with how we embrace video more broadly — full screen, immersive, entertaining, mobile-first video, you’ll see us do a number of things, or experiment with a number of things in this space over the coming months.”

Mosseri has said that the platform now plans to show users full-screen videos in their feeds and that users will start to see Instagram’s experiments with these changes over the coming months.

Before this, Instagram has primarily been a photo-sharing app so this seems like a bold move for the platform!!

The move seems to be to keep up with the rise in popularity of TikTok with Mosseri saying “Let’s be honest, there’s some really serious competition right now, TikTok is huge, YouTube is even bigger, and there are lots of other upstarts as well.”

This is a really interesting development from Instagram, moving completely away from the core of the platform, and we’re a little sceptical but look forward to seeing what the future holds for Instagram – what do you think?

Click here for the full article – https://bit.ly/3dYnrGW

Facebook Threads

Facebook has begun testing a new ‘Threads’ option.

The new option has been spotted amongst some users last week and would give users the ability to bolt on additional new posts to an original.

Each new post added to your Facebook post thread would be connected back to the original, creating a longer stream of updates aligned to a source announcement, very much like Twitter threads.

Facebook is only testing the option with a small group of public figures, with no set plans for a full rollout but it seems like this would be a small yet very handy feature for the platform!

Click here for more information – https://bit.ly/3qVXf55

Instagram Story Links

Instagram is testing a new link sticker, which will be available to all accounts.

The stickers will operate the same way a swipe-up link does, except with a tap instead of a swipe. Users will also be able to respond to stories that include a sticker, which they can’t currently do with stories that have a swipe up.

The test is very small at the moment and is “mostly to learn how people might take advantage of links.” The platform will be watching for the types of links people post while keeping a particular eye on misinformation and spam.

Link stickers are the eventual goal for Instagram, whether that be for everyone or just people who already have linking privileges and will be limited to Stories for now.

So far, the test appears to mostly be targeted to users who have found a voice on the platform, hinting that the current 10,000 follower benchmark may not be necessary for this feature.

Click here for more on this – https://bit.ly/2UBmnC4

Pinterest has become the first to ban weight loss adverts outright. 🙌

The company commented on the decision saying the platform had noticed a “steep rise in unhealthy eating habits and eating disorders in young people since the Covid-19 pandemic started last year.”  Pinterest’s own data has also shown that searches for “body neutrality” are up 500%, with things like “stop body-shaming language” and “body acceptance quotes” also climbing up the search ladder.

The new policy has been developed in partnership with the National Eating Disorders Association in the US and we’re 100% behind the decision and LOVE Pinterest for it! One platform that’s definitely putting its users first.

It wouldn’t be right not to give Specsavers’ ‘It’s coming Home’ billboard a mention this week. 

We love how quick the brand has jumped on the Euros, focusing on what currently unites the country, in a simple yet clever execution that we’ve seen all over our Instagram feed this week – great work Specsavers!

Stay safe and have a great weekend!
SHC Digital 

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