The Weekly (05/10 – 09/10)

In the week when Instagram celebrated its 10th Birthday, here’s everything else you need to know this week…

Top Social Stats:

  • 52% of online brand discovery happens in public social feeds (Hootsuite)
  • 50% of Instagram users watch a video in-app every day (Instagram)
  • Snapchatters watching Shows in Discover every day has increased 45% year on year (Snapchat)

This Week’s Innovations:

Instagram’s Birthday Features

This week Instagram celebrated its 10th birthday by adding a range of new features to the app.

Firstly Instagram has added a Stories Map, which allows users to see where they’ve posted Instagram Stories from over the past three years.

As well as this, Instagram is also adding a range of variable icons for the app, keeping in line with the ability for users to customise their home-screen through the new iOS 14 update.

Finally, Instagram has also added in-stream shopping for IGTV.

The shopping feature can be accessed through tapping a new shopping bag icon at the bottom of an IGTV video.

Click here for more information –

Snapchat’s High Impact Ad Option

Snapchat is now rolling out a new ad option called ‘First Commercial’.

This will enable advertisers to ensure that their ad is the first shown when a user tunes into any of Snap’s original Discover shows.

According to Snapchat, “First Commercial is effective, efficient, and now easier than ever to buy. With its move into general availability in Ads Manager, we’re unlocking the ability to run Extended Play Commercials up to 3 minutes in length, transact via self-service, and enable conversion tracking. This gives advertisers the ability to access First Commercial seamlessly alongside their existing, always-on video campaigns in Snap Select.”

As well as this Snapchat has also announced a range of new Snap Originals including ‘Honestly Loren’, starring Loren Gray, a docu-series on social change in America by rapper, Trippie Redd, and a new show from Jaden Smith.

Click here for the full details –

Facebook Emotional Health Resource Centre

Facebook has teamed up with mental health professionals to launch its new Emotional Health Resource Centre.

The feature aims to provide a space that provides real value in the current situation, making it easier for people to connect to expert support when struggling with mental health issues.

Some of the resources available within the feature include:

  • A World Health Organization Digital Stress Management Guide on WhatsApp
  • WHO sticker pack on Messenger aimed to facilitate conversations around mental health
  • Crisis Support Over Messenger for suicide as well as self-harm prevention help by Crisis Text Line
  • Mental Well-Being Guides on Instagram
  • A new Facebook Watch series called ‘Peace of Mind with Taraji’ aiming to shine a light on mental health challenges facing people today

The resource centre comes just in time for World Mental Health Day and is definitely going to be useful for a lot of people!

Click here to read more –

Google Stories

Google is introducing a Stories feature to its Google app for iOS and Android.

Users will now be presented with a carousel of tappable visual Stories from participating publishers, which can include full-screen video, photos and audio and can link out to the publisher’s other content.

The Stories are integrated into mobile Google Search and are focused on publisher content.

Users can tap onto Stories to enter the full-screen Story experience and, similar to Stories found in other apps, you can tap to move forward to the next page in a Google Web Story or swipe to move to a different Story in the carousel.

Publishers are responsible for authoring their Stories and have control over Story monetization, hosting and sharing as well as adding links to the Stories. To create these Stories, the publishers can use drag-and-drop tools like the Web Story editor for WordPress, MakeStories or NewsroomAI.

Click here to read more –

Campaign of The Week

This week, Spotify has announced the launch of Spotify Pumped, a new fitness microsite that creates free personalised HIIT workouts – and we think it’s brilliant!

With Spotify Pumped, fitness lovers will be able to create their own workout by answering a few quick questions (i.e. workout space, intensity level, music style) before selecting their very own Spotify celebrity ‘coach’ to encourage them throughout the HIIT session.

Great job Spotify!

Stay safe and have a great weekend!

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