The Weekly (06/09 – 10/09)

In the week when Kylie Jenner announced that she and Travis Scott would soon be welcoming baby number two, here’s everything else you need to know…

  • 89% of Pinners use Pinterest for purchase inspiration (Sprout Social)
  • 93% of Social Media Marketers use Facebook Ads (Social Shepherd)
  • 50% of people have visited a website to make a purchase after seeing a product or service in Stories (Hootsuite)

Twitter Commerce

Twitter is developing a range of new shopping tools, which will eventually provide direct, in-stream product listings, tied to business profiles in the app, allowing users to make purchases directly from tweets within the app.

Most recently, Twitter has added a new ‘Purchases’ tab within user profiles which displays any subscriptions or digital tickets bought on the app.

This will also be where Twitter will list products purchased through the app, which is not an option as yet, but is on its way!

The platform’s product listing is currently being developed in a range of different formats including customisable product display panels for professional profiles, its new Shop module and in-tweet product displays.

Although the addition of eCommerce to the platform is one that will take time, it’s great to see that the platform has already made a start on the feature – watch this space!

Click here to read more – https://bit.ly/3AbhX4o

Reddit Conversation Ads

Reddit has launched a new ‘Conversation’ advertising placement.

The ad space is positioned in between the original post and first comment in a conversation thread and was originally tested almost a year ago with over 600 advertisers.

Harold Klaje, president of advertising at Reddit, said, “Reddit users thrive on conversations and are highly engaged in unique dialogues around their passions. Conversation Placement is an opportunity for all Reddit advertisers to drive engagement on the platform, positioning themselves right where people are connecting with one another, in a way they can’t on any other platform. This launch is an outcome of our close and continued collaboration with Reddit advertisers to ensure solutions that tap into what makes Reddit special. It’s the latest example of our Ads business continuing to meet the needs of advertisers. We’ve invested a lot in the past year to evolve our product offering to ensure brands can best leverage the power and value of Reddit, and creating opportunities for advertisers to meaningfully engage with users is key to delivering on this.”

We think that this is a great addition for advertisers currently using the platform and is one that really taps into the nature of the platform perfectly.

Click here for more information – https://bit.ly/3zYJy9b

WhatsApp Reactions

WhatsApp is working on a new ‘reactions’ feature for its iOS app.

The feature is still currently under development but the approach with this new feature is similar to Instagram’s, with the platform making it possible to use any emoji to react to a message.

Another important piece of information is that reactions aren’t anonymous so in a group chat, people will know who reacted with what emoji.

Interestingly, it’s been reported that a WhatsApp message can have an infinite amount of reactions but if you have more than 999 reactions, you will read 999+.

Although a pretty simple addition, we’re sure that this is going to be super popular amongst WhatsApp users!

Click here for more on this – https://bit.ly/3l2SDYc

Twitter Control Options

Twitter is looking to design a range of new features aimed to provide more protection and control for users on the platform.

Twitter is considering the new additions to help users feel more open in the app, without fear of judgment and criticism. The features being considered include:

Old Tweets Archive – This would allow users to archive old tweets, with users able to manually set a 30, 60 and 90 day time threshold for the archive to kick in.

Follower Removal – This option would allow users to remove specific profiles from their follower lists without notifying that user of removal.

Remove yourself from a conversation – This would let users remove themselves from any discussion and keep them from being mentioned again within that thread.

Hiding Tweets you’ve liked  – This option would simply allow users to hide tweets that they’ve liked from showing on their profile.

With these new additions, Twitter wants to give users more options to feel free and open in how they share and engage on the platform, without having to worry about the current mob mentality on the platform – it’s interesting to see that Twitter has seen this as an issue and something that’s affecting user experience on the platform.

Click here to read more – https://bit.ly/38XBd9P

Facebook has published a new ‘Creative Prototyping’ guidebook, aimed to help advertisers in testing and optimising their ad creatives.

Although aimed at gaming advertisers, the guide looks at testing creative aspects, and how to isolate each to ensure that you’re getting specific results on performance and is definitely one to take a quick look at!

How cute is Cadbury’s new ‘For Fingers Big and Small’ campaign?

As always, Cadburys has absolutely smashed it out of the park with its new campaign, capturing a day in the life of a busy multi-generational family, all united by their love of chocolate fingers – we love it!

Stay safe and have a great weekend!
SHC Digital 

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