The Weekly (07/06 – 11/06)

Happy Friday!

In the week when Meghan and Harry welcomed baby Lilibet into the world, here’s everything else you need to know…

  • An average Facebook user clicks on 12 ads per month (Status Brew)
  • 80% of Pinners are looking to shop for more sustainably-made products (Pinterest)
  • Around 13 million new videos get uploaded to TikTok every day (Broadband Search)

Pinterest Shopping Features

Pinterest has expanded its shopping features to include a new way for Pinners to keep track of product interest.

Firstly, the platform is expanding its shopping features to Australia, Canada, France and Germany, giving users in these countries the ability to shop directly from pins, board and search results, which comes as part of Pinterest’s broader efforts to encourage more users and bring in more revenue.

As well as this, Pinterest is also adding a new Shopping List feature, which will allow Pinners to save product Pins into a collection.

Shopping Lists will keep all of your saved products in one central location, helping users to compare prices and keep product pins top of mind. Pinterest will also alert users of price drops on items that they’ve saved, helping people get the best deals as they become available.

Shopping lists will initially be available to users in the UK and France before expanding to Australia, Canada, France and Germany.

Finally, Pinterest is also updating its merchant profile display to make it easier for businesses to transform their shop tab into a storefront and provide more ways for businesses to present their items.

Some really great additions from Pinterest here that we can see a lot of users and businesses jumping on, and that show that the platform is clearly giving its eCommerce elements a push.

Click here to read more – https://bit.ly/3wdrfei

Instagram Brand Partnerships

Instagram has updated its platform to now allow Creators to tag up to two brands in one single piece of branded content, which each brand will be able to see before approving.

Creators will now also be able to publish their content while awaiting approval from a brand. That content will appear with the paid partnership label but without a brand name until approval is granted and once granted, will show with the paid partnership tag.

Creators will now also be able to request approval from brand partners within their settings, and brands can approve or deny requests either while viewing the media or in settings, making the process for working with influencers on the platform a much smoother one.

Click here for the full article – https://bit.ly/3iJEujh

YouTube Shorts Expansion

YouTube is expanding its full suite of Shorts features to users in the UK, Canada and Latin America.

YouTube is also continuing to expand its music availability in the app, providing more ways for Shorts users to create themed, trending clips based on the latest tracks – sound familiar?

It’s clear that YouTube is feeling the pressure from TikTok here and after having reported that it generated over $4 billion for the music industry last year, is keen to keep this up.

It seems that the development of Shorts is a slow and steady one but it’ll be interesting to see whether we start to see more users making the most of the feature or whether they’ll remain loyal to TikTok and Instagram Reels.

Click here for more information – https://bit.ly/2Ss81mx

Instagram Affiliate Program

Instagram has announced some new monetisation options for creators on the platform.

Firstly, the platform will be launching a new affiliate program that will allow creators to discover new products available to purchase through the app and promote them via their channel, earning commissions from any purchases they drive.

Instagram is also testing a new option that will allow users to attach their shop profile to their personal profile along with their business account, giving a more direct link between owner and storefront.

The platform is also adding another shopping option that will allow creators who have their own merchandise lines to more easily set up a new shop by linking their account with one of Instagram’s merchandising partners.

Finally, Instagram is also adding new incentive elements to its Stars donations system (stop trying to make Stars happen, it’s not gonna happen!) which will be focused on providing payment options for users who live-stream within the app.

“Starting this week, creators on Instagram are eligible to earn an extra payout when they meet certain milestones while using badges in Live, such as going Live with another account, while Facebook is also launching Stars Challenges. Creators in the program can earn payouts from Facebook in the form of free Stars if they meet certain milestones, such as broadcasting a certain number of hours or earning a set number of Stars within a designated time period.”

Some interesting additions from Instagram here that open up a range of new pathways for monetization within the platform.

Click here for more on this – https://bit.ly/3goluDV

TikTok has recently changed its Privacy Policy in the US, introducing a new section that says the social video app “may collect biometric identifiers and biometric information” from its users’ content. This includes things like “faceprints and voiceprints”.

TikTok is yet to confirm why exactly it added the addition of biometric data to its list of disclosures about the information it automatically collects from users but has said it would ask for consent in the case such data collection practices began.

The addition has really made us think about whether platforms are collecting data for data’s sake and whether we’re allowing these platforms access to our personal data without a second thought. What do you think, has TikTok gone too far this time?

Spotify was back this week with its new ‘Only You’ campaign.

The campaign really puts the user centre stage and highlights users’ unique listening habits. As always with Spotify’s Wrapped campaigns, we see floods of users sharing their unique music combinations across Instagram Stories and absolutely love the sharability factor!

Stay safe and have a great weekend!
SHC Digital 

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