The Weekly (08/06 – 12/06)

In the week when Prince Phillip turned the grand old age of 99, here’s everything else you need to know…

Top Social Stats:

  • Influencers received one in four online ad complaints in the last year (Marketing Week)
  • Roughly 75% of Pinterest’s daily traffic comes exclusively from mobile (Word Stream)
  • Just over one in eight adults have joined TikTok (Marketing Charts)

This Week’s Innovations:

Twitter Verification

Twitter is working on a new option that will enable users to apply for profile verification from their accounts settings.

Twitter shut down its verification application option back in 2017 over users being approved based on different criteria.

Twitter hasn’t given any updates on the application process since then but has noted that its working on a new system and has continued to verify some accounts although not through user applications.

Click here for more information – https://bit.ly/3hjLeB9

Facebook Pages Email Marketing

Facebook has added a new function to its pages app which allows users to ‘send customised marketing emails’ via their Facebook page.

Pages will first need to confirm their page email address, then, once confirmed, managers will need to manually add email contacts to the database.

Once you’ve agreed to Facebook’s terms of usage you can then create email campaigns via the Pages app and your ‘business.mailbyfb.com’ email address.

Essentially, Pages is looking to replicate CRM systems with all of your marketing messages including Facebook and Instagram ads.

Click here for the full details – https://bit.ly/2MRXXwM

LinkedIn Virtual Events

LinkedIn has launched a new Virtual Events feature.

The feature will combien both LinkedIn Live and Events features to let users now virtual stream virtual events to their company page followers and event attendees.

LinkedIn has also made it possible for page admins to select a group of third-party broadcasting tools to stream virtual events to the site.

LinkedIn said, “We recognized how important it was to equip you with the tools you need to bring your professional community together. That’s why we accelerated our product roadmap to bring you a tighter integration between LinkedIn Events and LinkedIn Live.”

Once the virtual event is complete, the video can be saved within the video tab on your LinkedIn page.

Click here to read more – https://bit.ly/3hhdPXT

New YouTube Features

YouTube is adding new features to help creators to get a better understanding of their channel performance and to promote merchandise sales during livestreams.

Firstly, YouTube is rolling out a new channel performance chart in Creator Studio which will display views, subscribers, watch time and revenue all within one display to make it easier for users to get a quick overview of channel performance.

YouTube is also adding a new ‘Live Alerts for Merch’ feature, which will highlight merch sales within your live stream.

Whenever a user makes a purchase from your integrated store during a live stream, an alert will pop-up in the comments for others to tap through and view the item. This is a really interesting development and we’re keen to see whether we’ll see Facebook taking a leaf out of YouTube’s book with Instagram and Facebook shopping and the rise in popularity of live streaming across its platforms.

Click here for the full details – https://bit.ly/30yWWSl

LinkedIn Status

LinkedIn is currently testing a new ‘Current Status’ option which will enable users to share what they’re up to with a one-line summary.

The current status field allows users to write a 75 character summary which will be displayed when people hover over your profile.

LinkedIn commented on the feature saying, “We’re always exploring new ways to improve our members’ experience on LinkedIn, including features to help best represent themselves on their LinkedIn profile and with their LinkedIn community.”

Click here for more details – https://bit.ly/3ffBhCJ

Facebook Business Accounts in Messenger

Facebook has added a new toggle to make it easier for users to switch between personal and business manager accounts.

Now, when you tap and hold your profile picture in Messenger, you’ll be able to switch to your business inbox.

Facebook explained, “According to our research, over 90% of Facebook business admins already use Messenger to chat with friends and family, and we hear from many that they don’t want to download and manage multiple apps.”

Users can already manage business messages within Facebook’s Page Manager and Creator Studio but making them available through Messenger will make it a lot easier to stay on top of business messages.

Click here to read more – https://bit.ly/37ma9PQ

Campaign of The Week

This Week, YouTube Originals held its virtual graduation event, #WithMe, for this year’s high school and university graduates who are missing graduation celebrations due to the coronavirus pandemic

The celebration brought together inspirational leaders, celebrities and YouTube Creators to celebrate graduates, their families and communities and was headlined by Barack and Michelle Obama and premiered on Saturday 6th June, which lasted for four and a half hours. Congratulations Class of 2020!

Stay safe and have a lovely weekend!

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