The Weekly (08/11 – 12/11)

  • 98.3% of users access Facebook from mobile devices (Social Pilot)
  • Video gets 5x more engagement on LinkedIn (LinkedIn)
  • Over 200 million users visit at least one business profile daily (Instagram)

Twitter Profile Search

Twitter is rolling out profile search to more users, an easier way to search for a specific user’s tweets.

The new feature enables you to conduct a keyword search of tweets from a specific user, direct from their profile page.

As you can see above, when you tap on the magnifying glass icon in the top right of the profile, you can search that user’s tweets specifically, with the additional search qualifier then automatically built into your search.

Twitter commented: “We recently started testing on a new search icon that we’ve added to all profile screens making it easier for people to find Tweets by a specific user. This is now available to all global users on iOS and will continue to slowly roll out to others on Android and web.” So watch this space!

Find out more here.

Facebook Sub-groups

Facebook is testing a new sub-groups option within groups that will enable admins to separate elements of group discussion into more specific categories. These subgroups can be managed in one place and give people the opportunity to have side discussions without cluttering up the main group’s feed. 

The new feature will also make it easier for each user to find the discussions of most relevance to them – so if you’re into dogs, for example, the group could be separated into first-time dog parents, dachshunds, grooming tips etc.

The new subgroup allows users to talk about specific topics but also be part of a wider community, having the capacity to interact with each element within the group.

Facebook has also added a paid element to the sub-groups, with admins able to create paid subgroups that group members can subscribe to for a fee in order to access exclusive content.

That could provide another avenue for monetisation with your most dedicated group members – while also building the FOMO factor for those on the outside of this more intimate community segment.

Find out more here.

Clubhouse ‘Replay’ Feature

Clubhouse has rolled out a new ‘Replay’ feature to Clubhouse hosts and moderators this week. 

The new feature, available on both its iOS and Android apps, will let creators record an audio room so that anyone who misses the action live can check it out later. 

With the new feature, public rooms can optionally be recorded as they happen and then saved to a club or user profile. Replays will be downloadable so that anyone hosting a room can share it externally and the Replay feature will also support pinned links. 

As explained by Clubhouse: “Replays are an optional feature that creators can choose to toggle on or off for any public room. When Replays are enabled, anyone on Clubhouse can replay the entire experience whenever they like. They’ll get to see the same elements of a live room like Leave Quietly, and watch the dynamic of the stage and audience shift and evolve throughout the discussion, including PTRs, mic taps, and all the special moments that only happen here.”

The ability to replay audio rooms expands Clubhouse’s appeal for people who don’t often catch live audio events, letting users use the app more like a podcast discovery engine. A very useful addition from Clubhouse that we can see a lot of Creators on the platform using. 

Replays will pop up in Clubhouse’s existing discovery features, including search, beginning next week. 

Click here for more on this.

Instagram post preview cards on Twitter

This week, Instagram announced that it is be bringing back a much-requested update, the ability to share IG posts preview cards to Twitter. 

Instagram preview links were previously available on Twitter, but Instagram cancelled them back in 2012, making it difficult to share between the two platforms.

But, earlier this year, Instagram and Twitter started working together again, with tweets appearing as shareable stickers in Instagram Stories, opening the door to more potential cross-app collaboration.

The update is not a perfect integration between the two apps as you don’t get a full-screen Instagram post image in your tweet, but it’s still a handy addition that will be welcomed by many users! 

Find out more here.

Looking to level up your TikTok game? TikTok has published a new guide to help marketers maximise their TikTok festive campaigns, which outlines key insights into usage trends, key dates for planning, ad tips, seasonal templates and much more.

Definitely one to check out ahead of the festive season, download the TikTok holiday guide here.

We’re absolutely loving Aldi’s Christmas campaign, ‘A Christmas Carrot’ which features England footballer Marcus Rashford as a cheery radish, everyone’s favourite festive icon Kevin the Carrot and new nemesis Ebanana Scrooge.

The ad is a delightful take on Charles Dickens’ ‘A Christmas Carol’, and follows the story of grumpy Ebanana Scrooge who is reminded of the joys of the festive season by Kevin the Carrot. 

The advert is part of a seasonal campaign, which will see 1.8 million meals donated to families that need help across the UK over the festive period.

The charming advert concludes ‘for you to be happy, you need to be kind.’ A beautiful message we can all carry forward into the festive season. The ad’s release is perfectly timed, dropping just ahead of World Kindness Day this weekend!

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