The Weekly (10/01- 14/01)

  • Tweets with hashtags get 100% more engagement (Twitter)
  • LinkedIn has more than 800 million active users in 200 countries and regions worldwide (LinkedIn)
  • 50% of the world’s population use social media (Kontentino Blog)

Pinterest ‘Profiles’ for search results

Pinterest has rolled out a new ‘Profiles’ tab within Pin search, which will make it easier for creators to be discovered through search on Pinterest. 

The new ‘Profiles’ tab will help highlight relevant creators, be it in searches specific to user names, or within topic and product categories.

A great addition from Pinterest that will enable Pinners to find the top creators for each subject, which will help improve creator exposure, and further build their presence on the platform.

Although this is definitely a step in the right direction to help Pinterest retain its top creative talent on the platform, Pinterest still has a lot of work to do on the creator front and more tools to roll out to keep up with the initiatives other social platforms are offering their creators. 

Find out more here.

Twitter tests new tweet composer placement

Twitter has announced they are testing a new tweet composer bar above the navigation menu to make it easier for users to start a Tweet. 

As you can see above, the updated composer is not massively different from the current blue ‘+’, at least in terms of placement. But it does make it a little clearer as to where you can post your own tweet, which could get more people sharing their thoughts in the app.

Although it’s not a radical update, it could be an important one that increases the number of users sharing tweets and helps make it easier for new users to navigate the app. Any steps taken to increase activity on the app is a good thing, so it will be interesting to see the impact the new design has. 

The test is now live with a small group of iOS users but we will keep our eyes peeled to see if this feature is rolled out worldwide and keep you updated. 

Click here for more on this.

LinkedIn Audio Rooms

LinkedIn has announced that they are taking a big step forward and building on the success of LinkedIn Live broadcasts by launching LinkedIn Audio events. 

Users will be able to tune into live discussions in the app and participate by raising their virtual hand to join as a speaker, or posting likes in response to the chat.

As you can see above, the format looks very much like Clubhouse and Twitter Spaces, with separate panels for those ‘on stage’ and speaking, and those tuning in below.

Interestingly, LinkedIn notes that it has capacity to highlight the most relevant audio sessions to each member:
“We have the professional context to recommend the most relevant events that can help you learn, network and be successful, and we’re investing more in surfacing these events to you. Whether an event by a creator or page you follow, or a topic you’re passionate about, we will surface the events that will help you reach your career goals.”

To begin with a few thousand creators will host events across different topics and themes – any member can tune in and participate. LinkedIn has said they will expand the ability to host Audio Events to more creators in the coming months. 

Click here to read more on this update.

Facebook Stories Highlight

Facebook has introduced a new ‘Stories highlight clips’ feature to Creator Studio.

The option enables you to share a 20-second preview segment from your full organic video to your Facebook and/or Instagram story to drive views on your video clip. 

The process is fairly simple – Creator Studio will automatically highlight a preview segment from your full video, which you can then move around to choose the segment you want to share to your Story.

Once you’ve chosen the segment, you’ll then be able to post that clip to your Facebook or Instagram Story, with a ‘See More’ CTA button at the bottom of the Stories panel to drive people to the original video clip.

This feature could be a useful way to raise more awareness of your uploaded videos, and it’s not overly intrusive as a Stories option.

Read more on this here.

Instagram is testing a new option which would enable users to re-arrange the post display on their profile. 

As you can see above, the new ‘Edit Grid’ option would enable you to re-arrange your profile gallery as you choose, regardless of when each was posted.

This could be an interesting consideration, providing another way to put specific focus on the Instagram posts that you want to showcase to visitors, similar to TikTok’s pinned videos. 

At the moment, there’s no word on whether this feature will be rolled out, but it’s clear that Instagram seems increasingly willing to experiment with its main feed and profile options. 

We suspect Instagram will gradually transition from the traditional static post feed entirely this year and that we will see a new display focused on video content. Definitely something to keep an eye on?

Arsenal teamed up with Adidas to launch its ‘No More Red’ campaign, which saw Arsenal remove the red from its strip for its FA Cup game in support of young Londoners at risk of youth violence.

The campaign comes after 2021 saw the highest number of teenage murders in a year in London since records began – most of which involved knife attacks.

In a hard-hitting supporting film, we see life-long football fan Idris Elba take viewers through some bleak city scenes with the cutting message that many of tomorrow’s football stars won’t be given the chance to realise their dreams due to rising youth violence. 

The campaign really brings the issue to light in a powerful way and helps spread positive inspiration to the youth of today.