The Weekly (10/05 – 14/05)

Happy Friday!

In the week when we swooned over Harry Styles’ outfit at the BRITs, here’s everything else you need to know…

  • 63% of TikTok ads with the highest CTR put their message upfront (Hootsuite)
  • Videos drive the most ad clicks on Facebook (DataBox) 
  • About 6 in 10 Instagram users log in at least once daily (Social Pilot)

Facebook Messaging Features

Facebook has launched a range of new messaging features within Messenger, Instagram Direct and Messenger Kids.

Firstly, users will now be able to customise their chats with new chat themes. 

The feature not only gives users the ability to change their backgrounds and personalise their experience but also opens up a new opportunity for brands to be able to create custom themes as part of their wider promotional activity.

Facebook has also added read receipts for Instagram Direct as well as getting new visual replies, which will enable users to respond to a DM with another photo or video.

Tapping into the current audio trend, Facebook’s also adding a new tap-to-record functionality on Messenger, which will also soon be available in Instagram DMs.

Finally, Facebook is also adding a new ‘swipe to archive’ process and Archived Chats folder allowing users to easily clean up and manage their inboxes.

Some very simple additions here but ones that we’re sure users are going to find super handy!

Click here to read more – https://bit.ly/2SL2dV3

Clubhouse on Android

Clubhouse is finally available on Android!

Clubhouse’s co-founders Paul Davison and Rohan Seth announced at a town hall meeting last week, that their app is finally coming to Android users first in the United States and will then roll out to other users in other English-speaking countries, followed by the rest of the world.

Clubhouse commented on the release saying, “With Android, we believe that Clubhouse will feel more complete”.

With Twitter hot on the platform’s trail when it comes to the audio trend, and other platforms following suit, it makes sense that Clubhouse has worked to speed up the launch of the app on Android.

Click here for the full article – https://bit.ly/3tMSdHy

Snapchat Creator Marketplace

Snapchat has revealed plans to launch a new Creator Marketplace.

This will make it easier for both businesses and creators to find connections and arrange collaborations.

The company previously had a Snapchat Storytellers program, aimed to help connect creators and was very similar to Facebook’s Brand Collabs Manager, but Snap’s new marketplace will have a broader focus on connecting all of the different creators on the platform, including Lens Creators, Developers and Partners, and then later, Snap’s popular creators with public profiles.

The Creator Marketplace will open to businesses later this month to help them partner with a select group of AR Creators in Snap’s Lens Network and then will expand to include the community of creators in the following year to help businesses with their ad campaigns.

Click here for more information – https://tcrn.ch/3yeaelU

Instagram Pronouns

Instagram is now allowing people to add up to four pronouns to their profile.

Users will be able to choose whether they want their pronouns displayed publicly or only to their followers, with users under 18 automatically being set to followers only.

The option is currently available within a few countries, which the platform hasn’t specified, and can be found within your profile settings.

This is a great addition from Instagram and one that definitely shows the platform‘s efforts towards being an inclusive community.

Click here for more on this – https://bit.ly/3fnzc9Q

Pinterest has shared a new overview of how to use promoted Pins in helping to maximize your Pin marketing efforts.

The new guide gives a basic overview of all the key elements of Pinterest ads, as well as including some helpful tips for when it comes to building your campaigns.

The guide also includes a full overview of all available ad options and objectives as well as notes on targeting, and how to maximize your campaign reach with the right people.

As an official partner of the UEFA EURO 2020s, TikTok has kicked off a summer of sport with its new #SwipeOutHate campaign.

The campaign encourages users to stand together against hate in football by making the most of the TikTok safety features within the app with catchy and effective ads on the platform.

TikTok commented on the campaign saying, “Like all fans, we’re also all too aware that racism and other hate speech in football is still far from being eradicated. At TikTok, we are determined to protect the experience of enjoying football on our platform from those who seek to spread hate and division.”

Stay safe and have a great weekend!
SHC Digital 

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