The Weekly (11/01 – 15/01)

Happy Friday friends!

In the week when Donald Trump was impeached, here’s everything else you need to know this week…

  • 130 million Instagram users tap on shopping posts every month (Hootsuite)
  • 50% of people use social media to record their personal milestones (Influencer Marketing Hub)
  • Posts without video see 92% less traffic than those containing video (Social Media Today)

SnapChat Events

Snapchat has created a new feature for events.
The new feature will enable users to add event details into a sticker, which they could then add to their Snaps and invite friends to join.

The feature was originally spotted last year, but has likely been put on hold due to the current pandemic.

The event sticker will include all of the relevant event information and can then be displayed in Snaps, with the details listed on the snap map of those who are attending.

“For the friends receiving the event invite, they’ll be able to join the event and chat with others attending. Finally, any photos or videos that are taken during the event will be automatically added to the group chat.”

‘Events’ essentially provides another way to promote meet-ups as well as a central discussion space to include images and notes from the event.

An interesting development from Snapchat and one we’re sure to see a lot of in the coming months as we hopefully come towards the end of lockdown.

Click here to read more – https://bit.ly/3nL3oxs

Clubhouse

It seems that everyone has been talking about the new app, Clubhouse.

The new platform is audio-only and already packed with celebrities, talent shows and great conversation.

The app consists of ‘rooms’ of people talking, which you can hop in or out of at any time.  Users can ‘raise your hand’ for the speakers to invite you up to contribute.

The app includes content such as debates, lectures, performances, book clubs, comedy shows and jamming sessions, all available to listen into for free and the only rule is, you’re not allowed to record anything.

The app is members-only and currently only available to those iPhone users who are invited. At the start of December 2020, it had just 3,500 members around the world, now it has over 600k, many of who are A-list celebrities.

The popularity of the app amongst celebrities is likely due to its security. Users can answer questions and share stories without having recordings lingering on other social platforms, so is completely secure.

Click here for the full article – https://bit.ly/3ijGWdR

TikTok Privacy Update

TikTok has announced that it will be making changes to its app to make the experience for younger users much safer.

This comes a TikTok announces its partnership with non-profit, Common Sense Networks, an education and advocacy group that helps parents and educators navigate the digital landscape.

In the past, the app has had multiple issues regarding children’s privacy laws in the US, with the earlier version collecting the personal information of children under the age of 13 without parental consent.

For children aged 13 to 15, accounts will be automatically set to private which will allow users’ videos to only be seen by those they approve as a follower and limits their account from being recommended to others elsewhere in the app. 

Comment controls are also being locked for these users, with users only able to choose between ‘Friends’ and ‘No One’  to be able to comment on their videos. The Dueting and Stitching features will also be removed, limiting how these younger users can engage with other TikTok users and their content. They won’t be able to make their videos downloadable either.

For users between 16 & 17, the default setting for Duet and Stitch will be set to “Friends,” and they’ll only be able to download videos created by users 16 and over, downloads for their own videos will also be set to ‘Off’ by default but can be enabled if they choose.

Click here for more information – https://tcrn.ch/2XHVevr

Stories For Desktop

Instagram is testing out a new format for stories within the desktop app.

The new format will present stories in a carousel rather than a single image frame taking up the whole screen.

With stories becoming more and more popular amongst users, it seems that Instagram has started to make its first steps into prioritising stories over feed.

Instagram has multiple updates the desktop version in recent times, including adding DM access, providing the ability to view IG Live streams from your PC last April and the capacity to view stories in desktop – we wonder whether this could just be the start of Instagram’s efforts in improving the desktop experience?

Click here for more on this – https://bit.ly/3ioCL0B

This week, the team at Blog2Social has shared their findings from a recent test to see the best times for posting. The team evaluated updates from more than 60,000 businesses and bloggers around the world.

Interestingly, the findings show that posting every day and even multiple times a day has proven effective, with the top timings shown in the graphic below.

It’s interesting to see the findings from this research, however we’re a bit skeptical about posting multiple times a day! Quality over quantity is always our recommendation. What are your thoughts?

This year, Coca-Cola launched its new ‘Open To Better’ campaign.

The premise behind the idea, according to Coca-Cola is “We want to inspire people to find hope and optimism in the new year, despite the tough times we’ve experienced in much of 2020. The campaign will see our iconic Coca‑Cola logo removed from our packaging to be replaced with a series of resolutions encouraging our fans to reflect on 2020 and look ahead to how we can all be ‘Open To Better’ in 2021.”

The campaign has come at a perfect time moving into 2021, which let’s be honest, hasn’t gotten off to the best of starts! The simple, yet brilliant idea is beautifully uplifting and shows that although we may not be able to do much at the moment, it doesn’t mean we can’t do anything.

Stay safe and have a great weekend!
SHC Digital 😁

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