The Weekly (12/07 – 16/07)

In the week when we were all excited for the heatwave, here’s everything else you need to know…

  • 55% of consumers learn about new brands on social (Sprout Social)
  • Including a video on your landing page can boost your conversion rate by up to 80% (Unbounce)
  • 13% of everyone on Earth is on Instagram (Falcon.io)

Instagram Comment Limits

Instagram is rolling out a new option to limit actions from groups of users in order to combat abuse on the platform.

Some Instagram users are now able to see a new ‘Limits’ option within their privacy settings which will allow them to temporarily limit any unwanted comments or messages from select groups.

Instagram will recommend groups of accounts that you may want to limit activity from based on detected activity and once hidden users will not be able to see any interactions from these unless they manually choose to.

Users will be able to choose a time frame over which to limit these groups of users which can help in reducing abuse around a particular event or time period, which will also help users avoid being ‘cancelled’.

Instagram commented on the addition saying, “We want to give people more ways to manage intense instances of harassment or abuse. We’re testing a new tool that lets people hide comments and DMs from recent followers or people they don’t follow for a certain period of time.”

Click here to read more – https://bit.ly/2TgQXAy

YouTube ‘New to You’

YouTube is rolling out a new discovery feature called ‘New to You’.

The new feature is designed to help users discover new content from channels based on past viewing behaviour and will both maximise viewer engagement and help creators to reach new audiences.

Mobile users will soon see the new ‘New to You’ prompts appear within their ‘Explore’ recommendations at the top of their feed and once clicked, will be taken to a listing of other videos outside of their regular recommendations.

YouTube explained the feature saying, “Explore helps viewers on YouTube discover content in specific verticals, like Gaming or Beauty, or content that’s trending worldwide, but it’s not necessarily personalized to them. In other words, it doesn’t take their specific interests into account. But New to You is unique in that it is personalized to the viewer. So we try to take a balance between things we think you might be interested in plus things that are a bit further afield of what you’d typically watch.”

A simple yet interesting addition from YouTube here, which will help users to discover a range of new channels and creators which are all individual to each user.

Click here for the full article – https://bit.ly/3hGwBKv

TikTok Video Resumes

TikTok is testing a new program that would allow users to submit video resumes to potential employers using the hashtag #TikTokResumes.

Currently, the platform is opening this up to select companies which include Target, Chipotle, Shopify, NASCAR and WWE and comes as part of TikTok’s efforts to better connect brands and creators.

TikTok Global Head of Marketing, Nick Tran, commented on the addition saying, “#CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery,”

The new program will be discoverable via the dedicated hashtag and on tiktokresumes.com, which also has tips for applying as well as sample videos.

On the site, users can browse job listings by an employer and fill out a short questionnaire, attaching their video link as well as link out to their LinkedIn profile.

This is a really interesting addition from TikTok showing that the platform is now chasing up with the likes of LinkedIn – is there anything TikTok can’t do?

Click here for more information – https://tcrn.ch/2Ui7DrE

Instagram Reshare Sticker

Instagram is starting a test to make sharing feed posts onto Stories even harder.

The stickers will operate the same way a swipe-up link does, except with a tap instead of a swipe. Users will also be able to respond to stories that include a sticker, which they can’t currently do with stories that have a swipe up.

This test will replace the previous functionality of manually resharing a post and will require you to navigate away from the post itself and into the create mode and is designed to make people more “intentional” and “deliberate” about what they post and comes as Instagram’s wider aim to discourage users from resharing their feed posts into Stories.

An interesting addition from Instagram and one that we’re sure is going to gain a lot of backlash!

Click here for more on this – https://bit.ly/36CKlzr

Looking to level up your ad creatives? Facebook has launched a new ‘Creative Guidance Navigator’ which gives businesses a range of tips and tricks to improve their ads.

The new site displays a range of Facebook ad tips as well as examples of effective creatives which can be filtered by ad format, industry, region and more to get more specific creative notes of relevance for your brand.

Definitely one to check out for some creative inspo!

This week, ITV has made a stand against racist abuse directed against England Team players in the wake of their defeat to Italy in the Euros 2020 final.

The campaign leads with a poignant image of players taking the knee before a match in a show of solidarity along with the words ‘Together we will never lose. ITV stand with England’. The campaign’s simple execution powerfully highlights the issue of the backlash against players and shows the company’s solidarity.

Stay safe and have a great weekend!
SHC Digital 

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