The Weekly (12/10 – 16/10)

In the week when we were all waiting on yet another announcement from Boris, here’s everything else you need to know…

Top Social Stats:

  • Carousels see higher engagement rates than videos or images (Social Insider)
  • 90% of users contact brands directly via social media (Hubspot)
  • Story ads with videos have a higher CTR than story ads with images (Social Insider)

This Week’s Innovations:

YouTube Products Tag

YouTube is working on a new feature which will enable creators to tag products within their video clips.

With this new feature, YouTube is looking to single out specific items within a video frame, which users can then tap on, as the clip is playing, to get more information about that specific product.

According to Bloomberg, “[YouTube] recently started asking creators to use YouTube software to tag and track products featured in their clips. […] The goal is to convert YouTube’s bounty of videos into a vast catalogue of items that viewers can peruse, click on and buy directly, according to people familiar with the situation. The company is also testing a new integration with Shopify Inc. for selling items through YouTube.”

This comes as part of YouTube’s approach to video eCommerce and provides more pathways for creators to generate direct revenue from their content.

Click here for more information – https://bit.ly/3lPAhbP

New Messenger Features

Facebook has given Messenger a new look as well as a range of new features including collaborative video viewing, a customizable emoji response bar, new personalized stickers and colour gradients in your threads.

Facebook has also updated the Messenger logo to include a colour gradient tone, explaining that “Our new logo reflects a shift to the future of messaging, a more dynamic, fun, and integrated way to stay connected to the people you’re close to.”

Finally, Facebook has also added new chat themes for users to customise their chat backgrounds, saying, “10 million people customize their conversations every day so we know that personalization is important when it comes to how you connect. Together with new delight features like selfie stickers and vanish mode that are coming soon, making your chats fun and personalized has never been easier.”

Although these aren’t major changes to Messenger, it’s interesting to see where Facebook is currently spending time in terms of efforts.

Click here for the full details – https://bit.ly/3772kiY

Google Analytics Updates

Google has now launched a new and improved Google Analytics.

Google Analytics will now use machine learning at its core to automatically bring forward helpful insights to give users a complete understanding of their customers.

Analytics will now alert users to significant trends in your data, anticipate future actions customers may take and predict future revenue that could be earned from a particular group of customers.

As well as this, Analytics will now measure app and web interactions together to help users better understand the impact of  all of their marketing efforts.

Click here to read more – https://bit.ly/341bj39

Reels Update

Instagram has launched yet another set of updates for Reels.

The latest updates are all about audio and helping users to engage in music-related trends in the app.

The new features being rolled out include:

  • Save Audio – Which will give users the capacity to save sounds in-app to use in their own Reels
  • Share Audio Pages – This allows users to share collections of Reels which use a specific piece of audio via DM
  • Audio Browser – Which lets users search for sounds and music, and the Reels clips that use them

Click here to read more – https://bit.ly/37bvcXs

Campaign of The Week

To celebrate the spooky season, Amazon has released its first augmented reality experience using the Amazon AR player app.

Described as a “fun way to reuse your Amazon boxes until you’re ready to drop them in the recycling bin”, Amazon provides a variety of experiences and activities linked to different boxes, as shown in photos and a video in the app stores.

A spooktacular idea!

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