The Weekly (13/09 – 17/09)

Happy Friday!

In the week when we were all obsessing over this year’s Met Gala looks, here’s everything else you need to know…

  • 90% of marketers believe that influencer marketing is effective (Americanoize)
  • 54% of consumers want to see more video content from a brand or business they support (HubSpot)
  • Pinterest drives 33% more referral traffic to shopping sites than Facebook (Khoros)

Instagram Map Search

Instagram is testing a new ‘Map Search’ feature which will allow users to discover businesses and locations of interest on the in-app map.

As well as this users will also be able to find relevant information on each of the listed businesses as well as post public posts tagged with that location.

Users with access to the new option are being prompted to tap on the map icon at the top right of the Discover tab. That then connects through to the new Map Search experience, which highlights cafes and restaurants primarily, but also shops, entertainment venues and more.

Once one of the new location markers is tapped, users will be shown more information on that place such as opening hours, address, price info and a connection through to the businesses’ profile and a display of posts tagged at that location.

The feature is currently only being tested in Australia and New Zealand and is very similar to Snapchat’s ‘My Places’ but is an interesting addition.

Click here to read more – https://bit.ly/2Xm1WdI

Pinterest Vertical Scrolling Feed

Pinterest is testing a vertical scrolling feed called ‘Watch’ mode for Pin discovery

The new feature looks a lot like the current TikTok feed and includes both a ‘Browse’ and ‘Watch’ display with ‘Browse’ displaying the traditional Pinterest search feed and ‘Watch’ switching to the new TikTok-like layout.

The new mode will still show both video and still image content but will allow users to continuously swipe through content.

Pinterest commented on the addition saying, “We’re always testing new products and features to help our community of Pinners discover inspiring ideas, while building more ways for Creators and brands to reach a global audience intent on trying new things.”

The platform hasn’t said how many users are currently able to access the feature or any further information on the test but is a logical addition considering the visual nature of the platform.

Click here for the full article –https://bit.ly/2VK3QEi

LinkedIn Updates

LinkedIn is launching a new feature for Company Pages called ‘Articles for Pages’.

Articles for Pages is essentially an extension of LinkedIn’s long-form blogging option and will now allow company pages to create longer posts and share them directly within the app.

As explained by LinkedIn, “While members on LinkedIn have long had the ability to draft and publish long-form articles on the platform, organizations have been limited to character counts for organic posts in the feed. That’s no longer the case with Articles for Pages.”

LinkedIn has said that the option will better enable brands to engage their LinkedIn audience without having to leave the platform and will also provide more presentation options for company content.

As well as this, LinkedIn also announced some other updates to the platform including:

  • An updated integration between live-streaming and event tools – this will enable brands to schedule live events on the platform
  • Two new ad optimisation options for brand lift testing and reach optimisation – these will allow advertisers to measure the impact of their campaigns and optimise their reach for unique member accounts
  • New Reach and Frequency forecasting – this will provide estimates on the predicted results for brand awareness campaigns, displayed within your campaign setup.

Some great additions here and ones we’re sure will come in handy!

Click here for more information – https://bit.ly/3zfQtcW

Instagram Favourites

Instagram is testing a new ‘Favourites’ feature, which will allow users to select accounts that they would like to see higher in their feed.

Users will be able to search across the Instagram accounts they are currently following and create a list of favourites. The list can be edited at any time and users will not be notified when added to the list.

The feature is not yet being tested, but a similar feature does already exist on Facebook, which allows users to select up to 30 friends whose posts will get shown higher in the News Feed.

An interesting addition from Instagram, especially after the news that the platform would be focusing more on Stories and Reels so interesting to see that Instagram is now putting some focus on feed.

Click here for more on this – https://tcrn.ch/3CdfqHE

This year, we’re loving the Met Gala’s first-ever ‘Meme Correspondent’!

With Instagram being the official sponsor of the Met Gala, it makes sense for fans to be able to get a more behind-the-scenes look at the event through content native to the platform from influencer, Saint Hoax.

We just absolutely love to see big events such as the Met Gala thinking digitally and factoring social into its wider coverage. 

This week, we’re loving Headspace’s new ‘Find Some Headspace’ campaign.

The campaign documents the highs and lows of the last year and shows just how important it is to take care of yourself. Featuring snippets of real people who have written in to Headspace, the campaign beautifully highlights how the app can help and the joy it has given its users in recent times.

Stay safe and have a great weekend!
SHC Digital 

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