The Weekly (13/12- 17/12)

  • 57.6% of the world’s population uses social media. (Smart Insights)
  • One in four online purchases are now made via an interaction with a social media platform (Visa)
  • Posts on Instagram with at least one hashtag average 12.6% more engagement (Social Pilot)

Instagram Reels Visual Replies

Instagram has rolled out a new “Reels Visual Replies” feature which enables users to reply to comments on posts with Reels.

Now, when users reply to a comment, they’ll see a new option that allows them to select the Reels button to create a video reply, the video reply will also appear as a customisable sticker (All very similar to TikTok’s ‘video replies’ feature).

The new feature is another move from Instagram to prioritise video content on the platform and also help boost engagement on the platform by providing users with more ways to engage with their audience.

Find out more here.

Facebook Professional Profiles

This week Facebook rolled out ‘Professional Mode for Profiles’ to facilitate more opportunities for creators on the platform.  

As explained by Facebook: “We know that many creators – especially those who are just starting out – are on profiles, so from today we’re announcing the roll-out of a new professional mode for profiles. Professional mode will open up access to post, audience and profile insights, as well as give easy access to monetization features – all in one place.”

So rather than pushing new creators to professional Pages, Professional Mode for Profiles will provide more insights on post performance and audience growth for those using regular Facebook profiles. Creators also have the option to turn Professional mode off if they decide being a Creator isn’t for them. 

This new mode is being tested with a limited number of profiles in the US, and Facebook will begin rolling it out in EMEA next year.

In addition to encouraging new creators on the platform, Facebook’s also added a new Professional Dashboard for more established creators who are using its Creator Pages.

As you can see above, the new dashboard provides more in-depth performance stats, as well as info on Stars and Bonuses to help creators keep track of the various elements.

Both of these additions are part of Facebook’s push to win back young audiences on the platform, but we think they could be doing more if they want to compete with the likes of TikTok. 

Read more on the updates here.

Twitter Tests Full Screen Display

This week Twitter announced it is testing a new reformatted Explore tab, which displays tweets in a full-screen, vertical scrolling format.

As you can see above, the new Explore tab has ‘For you’ and ‘Trending’ tabs, almost identical to TikTok, only with a Twitter navigation bar at the bottom. This shows the influence that TikTok is having on social media platforms as platforms rush to replicate the successful app. 

The new Twitter Explore tab will help users look at content that will be based on their search preferences and viewing habits- it will be interesting to see whether Twitter sees more Explore engagement as a result, which will then see it roll out the new display more broadly.

Currently, the new Explore display is in test mode ‘in certain countries’. So keep your eyes peeled for the new display?

Click here for more on this.

Pinterest Idea Pin Replies

Pinterest announced this week that users can reply to Pin comments with an Idea Pin video, providing similar functionality to Instagram’s Reel Replies and TikTok’s Video Replies feature. 

Pinterest launched Idea Pins earlier this year to allow creators to record and edit videos, using tools like voiceover recording, background music, transitions and other interactive elements. Now, when users find a comment they want to respond to, they can select the three dots menu and click “reply with an Idea Pin.” 

That will then open up the full-screen Idea Pin composer, so you can add more context to your response. From there, you can choose to film a new video or upload an existing one.

This addition makes sense for Pinterest to help align with the video replies trend, and provide more ways for people to use video for engagement and interaction wherever they can on the platform. 

Click here to read more.

This week, Instagram published a new predictive trends report for 2022, which highlights a range of rising movements across various categories to help brands and marketers get a better understanding of key shifts.

The 13-page report highlights key trends in several areas, including food, wellnesss, memes, and fashion and beauty.

There’s also a dedicated section on the future of shopping, another key push for Instagram.

Not only is the report an interesting read but the trends could help inform your social strategy for 2022.

You can check out Instagram’s 2022 Trends Report here.

This week we are loving Heathrow airport’s festive ad!

The ad sees the iconic opening scene of everyone’s festive movie favourite, Love Actually, recreated.

The scene has been reshot at Heathrow Airport Terminal 3, the same location it was filmed in 18 years ago. It features footage of real-life passengers emerging in Arrivals and reuniting with loved ones in time for Christmas and is narrated by British actress Martine McCutcheon, who played Natalie in the movie. 

A lovely ad to celebrate reunions taking place at the airport this Christmas, but be warned, get the tissues ready, it’s definitely a tear jerker!