The Weekly (14/06 – 18/06)

Happy Friday!

In the week when we were all left confused over a little remote control car delivering the ball in the Euros, here’s everything else you need to know…

  • The optimal Facebook video length for engagement is 2-5 minutes (Social Pilot)
  • The average YouTube view duration is around 50% (Uhuru Network)
  • 90% of all TikTok users access the app on a daily basis (Oberlo)

Twitter Unmentions

Twitter is working on tools that will allow users to stop people from mentioning them, without the block or mute button.

The feature is very much in the early concept stage but shows that preventing harassment and bullying on the platform is still one of Twitter’s key goals.

Unmentioning would essentially unlink your handle from a tweet and prevent you from being tagged in future replies and could also allow you to block specific users from mentioning you in the future without the need to block their accounts outright.

Click here to read more – https://engt.co/3wCq74n

Messenger Payments

Facebook has added new QR codes and payment links in Messenger, to better enable funds transfers within the app.

The new process will enable users to send money to, or request money from anyone in the app, even if you’re not connected to them already.

As explained by Facebook, “No need to download a separate payment app or add new contacts on the fly! To access your personal QR code and payment link, visit your Messenger settings and tap “Facebook Pay.” Simply share the payment link or allow your friends to scan your QR code to send or request money.”

The update eliminates the need for Messenger users to download or use any other apps to make payments and is part of Facebook’s wider efforts to make Messenger a more useful app.

Click here for the full article – https://bit.ly/3iSaQrY

YouTube Copyright Tools

YouTube is rolling out some new features that will allow users to have more control over stopping copyright violations and IP infringements within the app.

Firstly, YouTube is adding a new step in the copyright claim process, where creators will tick a new box when reporting a copyright violation in order to ‘Prevent copies of these videos appearing on YouTube going forward’.

When this box is checked on a successful copyright claim, YouTube will then work to stop any other users from uploading the same video, using its Copyright ID detection and video matching tech and will alert creators when any similar content is uploaded as well as a new listing of how many videos have been blocked from being uploaded due to your claim.

YouTube says that the new update is being rolled out from today, but will be implemented in a staged process that will take a few months.

As well as this, YouTube will also be making its Copyright Match Tool available to “any creator that issues a valid takedown request”.

Some good additions from YouTube here that show the platform is clearly working to improve creators’ experience on the platform making it a safer space to create without having to worry about your work being copied.

Click here for more information – https://bit.ly/2Sa2oJK

Spotify Greenroom

Spotify has launched a new live audio rooms platform called Spotify Greenroom.

Spotify users will be able to access the new app by signing in with their current Spotify account information, they’ll then be walked through an onboarding experience connecting them to their relevant interests.

For the time being, the process of finding audio programs to listen to relies primarily on users joining groups inside the app but Spotify is planning to leverage its personalization technology to better connect users to content they would want to hear.

Speakers in the room will appear at the top of the screen as rounded profile icons, while listeners appear below as smaller icons. There are mute options, moderation controls, and the ability to bring listeners on stage during the live audio session with rooms being able to host up to 1,000 people currently.

Listeners are also able to virtually applaud speakers by giving them “gems” in the app with the number of gems a speaker has earned being displayed next to their profile image during a session.

For now, there’s no monetary value associated with the gems, however, this is likely to be something that Spotify will look into in the future along with making the platform more music-focused.

Click here for more on this – https://tcrn.ch/3wINhWQ

Instagram has recently posted a new blog post, giving users extra insight into how the platform’s algorithm works. Although there isn’t one main factor, the post covers a range of key elements which are all helpful in giving more understanding, and are key in improving planning in the app.

“Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers, and processes, each with its own purpose. We want to make the most of your time, and we believe that using technology to personalize your experience is the best way to do that.”

Instagram says that its algorithms all use key signals, with those signals varying dependent on each element, with the main indicators being:

  • Information about the post
  • Information about the person who posted
  • Your activity
  • Your history of interacting with someone

The post is an interesting read and definitely one to take a look at to discover how you can accelerate your Instagram activity.

We’re loving TikToks new campaign in celebration of Cannes Lions, called #CreativityForGood.

#CreativitiyForGood invites TikTok users to create a TikTok-style campaign or advertisement for one of four partnering non-profits, or another cause that they’re passionate about and is all about boosting the key messages for all non-profits. We’re absolutely loving this idea and think that it’s a great way to raise awareness of different charities while encouraging users to get creative on the platform.

Stay safe and have a great weekend!
SHC Digital 

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