The Weekly (14/09 – 18/09)
In the week when we saw Molly-May Hague’s giveaway all over our Instagram stories, here’s everything else you need to know…
Top Social Stats:
- Videos on Instagram receive 49% more engagement than static photo posts (Sprout Social)
- 68% of people become more interested in a brand or product after seeing it in a story (Instagram)
- 90% of active Pinners use the platform to plan for or make purchases (Pinterest)
This Week’s Innovations:
Facebook ‘Watch Together’
Facebook has rolled out a new feature that will enable users to host video watch parties through video calls and Messenger Rooms.
The feature is to keep up a sense of community and are part of Facebook’s broader efforts to help people stay connected during a time where this is proving difficult.
Facebook explained, “Today, we’re announcing Watch Together so you can enjoy Facebook Watch videos with your friends and family and see their reactions in real-time over Messenger video calls and Messenger Rooms. So, go ahead and oooh and ahhh over a video by your favourite celebrity, shed a tear over a puppy rescue video, laugh out loud at the latest viral videos, scream during Blair Witch or feel nostalgic while watching your favourite episode of Community. Watch Together will make you feel together even when you’re not.”
To start a Watch Together stream, simply start a Messenger video call as normal, or create a Messenger Room, then swipe up to access the menu and select “Watch Together”.
From there you can then search for th video you want to watch or select from recommended lists.
Click here for more information – https://bit.ly/2EfGwFS
This week YouTube has finally rolled out its new feature, Shorts.
Similarly to TikTok, ‘Shorts’ allows users to create 15-second video clips, set to music of your choice, using a set of Creator tools within the YouTube app.
As part of this, YouTube is also rolling out a new ‘Create’ button within the front page of the YouTube app which will allow users to create a ‘short’ directly from the YouTube homepage.
The feature is initially being rolled out in India with the plan to bring the feature to more markets in time.
Click here for the full details – https://bit.ly/35OBBqS
Facebook Business Suite
Facebook is launching a new interface called ‘Facebook Business Suite’ which will bring together Facebook and Instagram publishing, messaging and analytics within a single dashboard.
The feature was originally created to support SMBs by simplifying management of content across both platforms and is being rolled out globally this week.
WhatsApp is currently not included within the platform but will be integrated next year.
The benefits of the new UI include:
- Ability to manage posts on Facebook and Instagram from the same UI
- A common inbox for messages and notifications from both Facebook and Instagram
- Analytics and insights for both sites in the same location
Although the platform is mainly intended for SMB’s this is definitely a useful feature and will make keeping on top of all social channels much easier!
Click here to read more – https://bit.ly/3iGlkYE
YouTube Ad Tools
This week, YouTube has added some new elements to help advertisers to improve their campaigns.
Firstly, YouTube is giving marketers more options in where they can place YouTube ads through the addition of dynamic lineups which will segment videos based on their content which will provide more specific targeting options.
YouTube is also expanding its data partnership with Nielsen into the UK and Italy, to help marketers in more regions reach the right audiences.
The Nielsen TV data will enable marketers to get a broader view of audience trends and plan against TV demographics providing more oversight as to where your target markets are watching.
Click here to read more – https://bit.ly/3c7M1mz
Facebook Post Testing
Facebook is rolling out a new Organic Video Post Testing tool to help creators A/B test aspects of their video posts.
The tool can be found under the ‘Create Post Tests’ option within the Creator Studio app.
Within this, you can create up to four versions of a video post, which will then be ‘tested’ with a portion of your audience based on parameters you set. Facebook will then push the best performing post.
The test period is defined by the set parameters which could be impressions or a time limit. During the test period, the posts that you’re testing don’t appear on your Page, but once the test is over, the winner is then published like a normal post.
The test feature is currently only available to a small group of users but Facebook is working on expanding the tool to more people based on initial feedback.
Click here to read more – https://bit.ly/2ZNha9Q
Campaign of The Week
We’re loving the new Gucci Autumn/Winter campaign!
Creative director, Alessandro Michele, said “I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life”
We think this campaign is a real breath of fresh air and so different from anything we’ve seen from Gucci!