The Weekly (15/03 – 19/03)

Happy Friday friends!

In the week when Harry Styles sent TikTok into a frenzy over his Grammys performance, here’s everything else you need to know…

  • On average users only spend 17 minutes on LinkedIn per month! (Kinsta)
  • Videos on Instagram perform better and encourage 49% more interaction than images (Visual Oak)
  • 61% of TikTokers tend to buy from brands that they see advertised (Impact Plus)

TikTok Personalised Ads

TikTok is rolling out notifications to let users know that they will soon be seeing personalised ads in their TikTok feeds.

Users’ ad settings will automatically be changed from the 15th April where users will be served ads based on what they watch on the platform rather than general ads.

We’re hoping that this should now allow advertisers to better target users who are most likely to help them to achieve their objectives, however, there’s no news yet as to targeting changes.

TikTok users will still be able to switch back to general ads if they want to with the notification reading, “You still have control over whether ads can be more tailored to you based on data from our advertising partners,” but is making personalised ads the default which users will need to opt-out of.

A spokesperson for the platform said, “TikTok is committed to both respecting user privacy and building a personalized experience that enables a meaningful connection between businesses and users we will continue to be transparent about our data privacy practices and help users understand their privacy choices on our Safety Center.”

It’s about time that advertising on TikTok becomes personalised and we’ll be keeping an eye out for any changes to advertisers.

Click here to read more – https://bit.ly/2NtDsuf

Facebook New Monetisation Options

Facebook has announced a range of new monetisation options for creators.

Firstly, Facebook has announced that creators will now be able to earn money from short-form video content through a ‘minimally interruptive ad running at 30 seconds’ as opposed to the previous 3 minute limit.

The platform currently isn’t providing any monetisation options for Reels videos but we predict that it’s just a matter of time!

Facebook commented on the option saying, “We’re especially focused on short-form video monetization. In the coming weeks, we’ll begin testing the ability for content creators to monetize their Facebook Stories with ads that look like stickers and receive a portion of the resulting revenue. While the initial test is small, we hope to soon expand to more content creators. And then broaden it to short-form videos on Facebook, eventually providing a way for content creators to monetize this popular content.”

As well as this, Facebook is also updating its eligibility criteria for instream ads, with creators now needing:

  • 600,000 total minutes viewed from any combination of video uploads in the last 60 days
  • 5 or more active video uploads or previously Live videos (Videos must be published, not deleted, and compliant with the Content Monetization Policies)

Finally, Facebook is also looking to expand Stars usage in different formats and expand paid online events and subscriptions across 20 countries.

A lot of new additions here and it looks like Facebook is feeling the pressure from the increase in popularity of other short-form platforms such as TikTok!

Click here for the full article – https://bit.ly/38WLzaa

Instagram Teen Safety Tools

Instagram is adding a range of new privacy options aimed at teens.

The platform is rolling out a range of new safety options that will restrict adult users from being able to contact teens who don’t already follow them.

Teens will still be able to interact with friends, family and select adults but if an unknown adult was to try to DM a teen who didn’t follow them, they’d receive a notification saying this wasn’t possible.

If a teenager has already contacted an adult they’ll be notified if that adult is showing suspicious behaviour and will be given the option to allow the teen to end the conversation, block, report or restrict the adult from further contact.

As well as this, Instagram will make it more difficult for adults to find and follow teens within the Instagram app including restriction of adults from seeing teen accounts in both the ‘Suggested Users’ list and comments.

The platform is also developing new A.I. and machine learning-based technology that would make it possible to find teens lying about their age on the app.

Click here for more information – https://tcrn.ch/38TEXcQ

TikTok Anti-Bullying Features

TikTok has added some new anti-bullying features to encourage a positive environment on the platform.

Users already have the ability to filter spam and offensive comments and filter all comments on their content but now users will be given a prompt, similarly to the prompt tested by Twitter, which will ask them to reconsider posting comments that may be inappropriate or offensive.

TikTok is also partnering with Cyberbullying research centre to look at new ways to support its community members.

TikTok director of policy, Tara Wadhwa, commented on the addition in a blog post saying, “Creating a safe and positive application environment that allows creative expression to thrive is our priority. We’ll continue to strengthen our safeguards for users, build tools that provide people with more control to shape their experience and keep listening to feedback from our community and experts.”

Click here for more on this – https://bit.ly/3eTHp6M

LinkedIn has developed a new ‘Better LinkedIn Campaign Planning’ guide, which provides a range of notes and worksheets to help guide your campaign planning on the platform.

The guide includes specific overviews for each campaign type as well as links to relevant resources and a planning worksheet.

The guide is handy to keep on hand when it comes to planning your paid strategy on LinkedIn and is even good to take a look at for when it comes to mapping out your paid social campaigns in general.

Click here to read more – https://bit.ly/3bVdJEy

This week Network Rail launched a campaign alongside mental health charity Chasing the Stigma titled ‘There Is Always Hope’.

With a lot of people’s mental health at an all-time low at the moment, the campaign is so important and reminds viewers that there is always hope.

Stay safe & have a fab weekend!

SHC Digital

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