The Weekly (16/08 – 20/08)
In the week when YikYak made a comeback, here’s everything else you need to know…
- We spend roughly 15% of our waking lives on social media (We Are Social)
- People who travel are twice as likely to use Pinterest (Khoros)
- There are 689 million monthly active TikTok users globally (Omnicore Agency)
Instagram Shop Ads
Instagram is now testing ads within Instagram Shop.
The platform is currently testing both a single image and carousel format within the US with plans to expand into other markets in the future.
Ads within Instagram Shop will work the same as Facebook, with an auction-based model, but will only appear on mobile and will be served based on how much users are shopping within the platform.
There’s no news yet as to when we can expect to see Shop ads, but the platform has plans to roll the option out over the next several months.
Click here to read more – https://tcrn.ch/3k9E2tC
LinkedIn Video Meeting
LinkedIn has now added the ability to run video meetings within the app.
As explained by LinkedIn, “From an initial job search to a 1:1 conversation, we wanted to drive the productivity of our members end to end while keeping them safe. By adding video conferencing as a part of the messaging experience, members can connect virtually while maintaining the context of their existing conversation. Now, members can easily schedule free video meetings with their network without the need to download a client or sign up to any service.”
The new option is available within LinkedIn’s ‘Chat’ platform via the ‘Create Video Meeting’ option in the chat window, with new prompts also available within chat which when triggered, allow you to easily start a video call directly from your chat thread.
As well as this, LinkedIn is also working on several new features for video chats, including:
- Calendar integration to schedule meetings and send an update to both parties’ calendars.
- A chat feature within the video call.
- Screen sharing and virtual backgrounds.
LinkedIn’s also looking to add group meetings as currently the platform only supports one-on-one video discussions.
A handy addition from LinkedIn here, which they’re a little late to, considering the nature of the platform! But one that’s definitely going to prove useful for its users.
Click here for the full article – https://bit.ly/2XuG1kn
Instagram Audio Search
Instagram has now added a new ‘Audio’ option within its search tab.
Now users will be able to search for Instagram Reels by sound and then save the audio for your personal use, while also getting a full overview of related clips for inspiration.
Although this isn’t a revolutionary addition, with Tiktok already well ahead of the game here, it’s interesting to see how Instagram is developing the platform and pushing Reels content.
Click here for more information – https://bit.ly/3AUQ6Wd
Pinterest Hair Filter
Pinterest is launching a new search tool that will allow users to narrow down their hair inspiration searches by hair pattern.
Now, when users search for hair queries, new filter options appear allowing you to narrow your search by coily, curly, wavy and straight hair types as well as shaved/bald styles.
This is a great addition from Pinterest, created with black, brown and Latin people in mind who can often find looking for hair inspo difficult on the platform.
Pinterest says the hair pattern feature uses “computer vision-powered object detection” to determine which hair types are shown from over 500 million images on the platform.
Hair pattern search will be rolling out across desktop, iOS, and Android apps over the coming weeks, says Pinterest, and the filters will be available in the US, Canada, the UK, Ireland, Australia, and New Zealand first, before expanding to other countries in the coming months.
Click here for more on this – https://bit.ly/3mhjMZK
TikTok has launched a new creative guide for users looking to build a presence on the app.
“To win on TikTok, businesses should tailor creative to the platform’s unique characteristics. But TikTok creative doesn’t have to be complicated. In fact, it can be much more simple and cost-effective than other channels. This “how-to” guide provides background, best practices, and tips and tricks to help you get the most out of TikTok’s creative solutions.”
The new guide shows you how to build authentic content for the platform as well as tips on creative approaches and posting with a basic overview of every element and plenty of relevant resources and templates – if you’re looking to up your TikTok game, we’d definitely recommend checking this out!
With the Paralympic start date getting closer, Channel 4 is really ramping up its new ‘Superhuman’ campaign.
We love how the campaign goes against social etiquette and flips the idea of it being rude to stare on it’s head. As well as the iconic ‘It’s rude not to stare’ line, the campaign includes other brilliant lines such as ‘like the Olympic 800m, but faster’ and ‘sub 2hr marathons? We do those sitting down’ – great job Channel 4!
Stay safe and have a great weekend!