The Weekly (17/05 – 21/05)

Happy Friday!

In the week when we were all excited over the announcement of the Friends reunion, here’s everything else you need to know…

  • Almost a quarter of internet users say WhatsApp is their favourite social media platform (The Next Web)
  • 93% of all online interactions start with a search engine (Lauro Media)
  • Posts with tagged locations have 79% higher engagement rates (99 Firms)

Pinterest Idea Pins

Pinterest is launching a new video-first feature called ‘Idea Pins’.

Idea Pins are aimed at creators who want to tell their stories using video, music, creative editing tools and more, and are essentially Pinterest’s own version of TikTok or Instagram Reels.

Creators will be able to record and edit creative videos up to 60 seconds long with up to 20 pages of content while using tools like voiceover recording, background music, transitions and other interactive elements.

Idea Pins do include a number of features also found within Pinterest Stories, like adding stickers or tagging other creators with an @username, but give users a broader suite of editing tools to create their content.

A great addition from Pinterest here that’s going to allow creators to showcase their ideas in a new way and really bring out their creativity.

Click here to read more – https://tcrn.ch/3ozM54H

Instagram Desktop Upload

Instagram is currently testing a new feed posting option within the desktop version of the app.

The new option will show a “+” icon to the top bar of the page, which, when clicked, will allow users to upload images or videos directly from their PC.

Within this, users would have all the regular, in-app options for their feed posts, including image formatting tools and filters. This is currently limited to feed posts only, however, a new direct upload option for IGTV on desktop has also been spotted 👀

Click here for the full article – https://bit.ly/3u4HNn9

Google’s New eCommerce Tools

Google has outlined its new steps to improve eCommerce activity on the platform.

Firstly, Google will be expanding its partnership with Shopify with a new simplified process.

Google hasn’t provided the specifics of the partnership just yet but has commented on the process, saying,“This new collaboration with Shopify will enable merchants to become discoverable to high-intent consumers across Google Search, Shopping, YouTube, Google Images and more.”

As well as this, Google is looking to improve product discovery through image searches with a new suggestion prompt, within Google Photos.

Now, users will see an option to ‘search inside this screenshot’ or photo for potential product matches, similarly to the Pinterest Lens tool or ASOS camera search.

Finally, Google is also looking to remind users of their shopping history with a new module in Google Chrome which displays any open carts that users have left as well as a new process that will allow users to link their shopping loyalty programs to their Google Account.

Click here for more information – https://bit.ly/2QxT69s

Twitter Paid Subscription

Twitter is working on its new paid subscription offering.

According to app researcher Jane Manchun Wong, Twitter will soon look to launch ‘Twitter Blue’, its new subscription service, which will enable users to pay a fee of $2.99 per month to access a range of these next-level Twitter functions.

Twitter Blue will give users access to new tools including bookmarked collections, which will enable users to categorize their saved tweets into topic folders, as well as access to an ‘undo tweets’ option.

Wong commented on the findings saying, “Twitter is also working on tiered subscription pricing model, with one tier having more paid features than the other For example, users on higher-priced tiers could enjoy premium experiences, such as clutter-free news reading experience (Twitter acquired Scroll recently).”

Possible additions for Twitter Blue include:

  • Undo send – The option to recall tweets within 30 seconds of posting
  • Custom colour options – The ability to customise your Twitter profile presentation
  • Advanced publishing tools – The ability to publish longer videos
  • Profile badges – A badge on your profile that links back to your business
  • Auto replies – The ability to add auto-responses to use in your tweets
  • Social listening –  More insights into your tweet engagement
  • Brand surveys – The option to run surveys to get feedback on your Twitter ads
  • Custom stickers and hashtags – The ability to create custom stickers and emoji-linked hashtags
  • Job ads – The option to run ads for job listings
  • Admin role management – New options to control who can manage your account
  • Insights into other accounts – More analytics options and the ability to see your past reactions
  • Educational resources –  Access to more Twitter training courses 

It’s interesting to see how Twitter is progressing with its new subscription model and the type of features that could be included – we’ll be keeping an eye out!

Click here for more on this – https://bit.ly/33YKbAW

Facebook is launching a new series called ‘Live Shopping Fridays‘, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers.

The live experiences will invite viewers to ask questions about products, and make purchases, all in-stream and will be available every Friday until the 16th of July.

We’ve also seen other platforms such as TikTok jumping on the live shopping trend and it’s an interesting new channel for retailers, however, we’re a little sceptical that this is going to take off.

What do you think? Is live streaming the future of eCommerce?

We’re loving KFC’s new ‘Love You Too’ campaign 🙌

The campaign celebrates KFCs biggest fans and shows some of the extreme or bizarre ways in which KFC customers show their love for the brand and even pokes fun at recent news stories around shops running out of chicken – great work KFC 🍗❤️

Stay safe and have a great weekend!
SHC Digital 

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