The Weekly (18/05 – 22/05)

In the week when the wonderful Sir Tom Moore recieved his well-deserved knighthood, here’s everything else you need to know…

Top Social Stats:

  • #Love is the most popular hashtag on Instagram (Hootsuite)
  • Over 200M Instagram users visit at least one brand profile page per day (Later)
  • 80% would rather watch live video from a brand than read a blog (Sprout Worth)

This Week’s Innovations:

Giphy From Facebook

This week, Facebook acquired the popular gif platform GIPHY for a reported $400 million.

The platform is planning on bringing GIPHY into the Instagram team, saying, “A lot of people in our community already know and love GIPHY. In fact, 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone. By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct.”. 

Giphy also said that “GIPHY’s Stickers were the perfect fit for layering on Instagram Stories, while our GIF search allowed everyone to capture that perfect emotion in Instagram’s DMs. Based on the success of those collaborations (and many others) we know that there are exciting times ahead of us.”

It’s not too clear yet as to what Facebook is planning on doing with GIPHY apart from its integration with Instagram but GIPHY has said that the new move shouldn’t affect its other partners and that it “will continue to make GIPHY openly available to the wider ecosystem.”

Click here for more information – https://bit.ly/3e6MXHz

Instagram Guides

Instagram has launched new guides which let creators curate content such as posts, videos with tips and commentary and advice together in a single location.

Guides collects content into a single, easy-to-find place and will be in a separate new tab on a user’s profile. 

Photos, galleries and videos linked in Guides can either come from the user’s own profile or can be sourced from across other creators’ on Instagram. Tapping on a photo or video from Guides will then link users back to the original post.

Currently, Guides are just wellness-focused but we’re keen to see what’s to come of this new update!

Click here for the full details – https://bit.ly/3cPYoDn

Skippable Facebook Ads

Facebook has begun testing skippable mid-roll in-stream video ads. 

The test will allow users to skip in-stream ads after five seconds. During the first five seconds of an ad, an inactive skip button and countdown timer will appear, then once the time has passed the button will turn opaque and allow the user to skip the ad.

A Facebook Spokesperson said “We’re testing skippable mid-roll in-stream ads and evaluating whether these ads are beneficial for people and businesses before deciding whether to expand it further.”

From a user perspective, we think that this is a great new feature; however, the feature is bound to have a negative impact on brands and influencers using the platform as a source of income.

Click here for more on this – https://bit.ly/3e6ly8w

Google’s New Buying Options

Google has added two new ad bidding options for Display and 360 video campaigns, which will give marketers more control over how ad budgets are allocated.

Firstly, Google is adding a new Custom Bidding option which will allow advertisers to set their parameters for their campaign budget allocation.

Google is also adding a new outcome-based buying option, which will enable advertisers to only pay for the results that support their defined goals.

These are both advanced options but provide another level of control over the specifics of your campaign.

Click here to read more – https://bit.ly/3bQcLWL

YouTube Select

YouTube has re-packaged some of its existing premium advertising options and launched YouTube Select.

The platform is also introducing a package focused specificially on YouTube and YouTube TV content that’s streaming to TV and adding a new lineup of up and coming creators

“With YouTube Select, you can be confident that your ad buys are brand-safe,” Sharma wrote. “You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been machine-classified and human-verified across all lineups (lineup/market dependent).”

For more on this, click here – https://tcrn.ch/2yoT2Qs

Facebook Shops

Facebook has now launched ‘Facebook Shops’ which will allow sellers to create digital storefronts on Facebook and Instagram and through targetted ads.

Through these, users will be able to browse products, message sellers and buy items directly through the checkout feature.

Facebook has reportedly sped up plans for Shops to take advantage of the increase in online shopping during the current crisis.

Facebook are also planning on rolling the feature out through WhatsApp and Messenger as well as integrate the feature with live streams.

Click here to read more – https://bbc.in/2AGJvou

Campaign of The Week

Burger King Italy has released the Socially Distancing Whopper this week. The burger will aim to keep others away from you with triple the amount of onions than on a normal Whopper. So simple but so good, well done Burger King Italy! 

Stay safe and have a lovely bank holiday weekend!

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