The Weekly (19/07 – 23/07)

In the week when we all melted ☀️🥵, here’s everything else you need to know…

  • 29% of Gen Z discover new music on social media (Econsultancy)
  • 400 users sign up to Facebook every minute (Social Shepherd)
  • 87% of Instagram users took action after seeing an ad on the platform (Startup Bonsai)

TikTok Live Streaming

TikTok has added some new features to its live-streaming options.

These include the ability to promote scheduled events, a live Q&A and a co-streaming option. 

Firstly, users can now create an event card for their upcoming live streams which can be shared both on TikTok and other platforms and once tapped will allow followers to set an in-app reminder for the event.

TikTok is also now giving users the option to bring live guests into their stream in a split-screen mode. Although this isn’t a new feature to the platform, the feature was previously only available to users with more than 5,000 followers but will now be rolled out to all users with the ability to live stream (users with over 1,000 followers).

Finally, the platform has updated the Q&A overlay on-screen within live streams and expanded this out to all users. Now, users will be able to use the Q&A option and have questions displayed on-screen, giving them more focus.

TikTok has been experimenting with live-streaming on the platform for a while now and although these are only small additions, all work to make live streaming on the platform a much better experience.

Click here to read more – https://bit.ly/3hWPZCX

TweetDeck Updates

Twitter will be testing a set of new features for TweetDeck.

TweetDeck is a social media dashboard for users to manage Twitter accounts and has been hinted to soon become a subscription service.

Updates to TweetDeck will include a full tweet composer, new advanced search features, new column types and a new way to group columns into clean workspaces.

Product Lead, Keyvon Beykpour had teased Twitter’s plan to introduce an overhauled version of TweetDeck earlier this year saying Twitter hadn’t “given TweetDeck a lot of love recently,” but said that would soon change with a revamp, which he then described as a “pretty big overhaul from the ground up.”

Firstly, the new tweet composer will now allow users to add GIFs, polls or emojis to their tweets, including scheduled tweets as well as write threads and tag images.

Users will also be able to access new column types, including Profile, Topics, Explore, Events, Moments and Bookmarks, however, this seems to have meant that other column types, including Activity, Followers, Likes and Outbox have been removed.

Finally, the new advanced search feature will now let you use Boolean queries and choose between viewing either the top tweets or the latest tweets in the first columns.

One of the better additions to the dashboard is a feature called “Decks,” which will allow users to organise sets of columns into separate workspaces which could be especially helpful for social media managers and help them keep up with tweets related to their many different clients.

Click here for the full article – https://tcrn.ch/2TskKGq

Instagram Sensitive Content Control

Instagram has added a new variable ‘Sensitive Content Control’ which will allow users to better manage their on-platform experience by restricting content shown in the app.

To access the controls you simply go to Settings > Account > Sensitive Content Controls, you’ll now be able to choose between these options:

  • Allow – “You may see more photos or videos that could be upsetting or offensive”
  • Limit (Default) – “You may see some photos or videos that could be upsetting or offensive”
  • Limit Even More – “You may see fewer photos or videos that could be upsetting or offensive”

Users will automatically have their account on the Limit option and only users over the age of 18 will be able to change their settings to ‘Allow’.

Instagram has noted that there are already rules and processes in place to protect users from seeing offensive content on the platform but this will provide an extra level of protection for users.

Click here for more information – https://bit.ly/3ruByJG

YouTube ‘Super Thanks’

YouTube has launched a new way for Creators to monetise their video content called, Super Thanks.

The new feature will allow Creators to get paid directly by their fans for uploaded content.

Fans will be able to drop a Super Thanks on any video uploaded to a channel, regardless of how old the video is, as long as the Creator is a YouTube Partner and has monetisation enabled.

After sending a Super Thanks, viewers will receive an animated GIF only they will see to confirm their purchase and have their comment on the video highlighted.

The feature will be available on both desktop and mobile devices and will have four price points ($2, $5, $10, and $50) for viewers to purchase.

Click here for more on this – https://bit.ly/36RbVZQ

TikTok has recently shared its findings on the importance of sound in your in-app promotions.

As per TikTok, “Music and sound are TikTok’s universal language; they play an integral role in the community’s creativity, liveliness, and cultural impact. From working with a culturally relevant musician to create a custom song, or tapping into trending voiceovers and jingles on-platform, music and sound play a major role in how brands share their personalities with the world.”

The findings highlight some really interesting points and is definitely worth a read!

This week we’re loving Transport for London’s new ‘Welcome Back London’ campaign.

The campaign brilliantly encourages travellers to start using public transport once again, highlighting all of the activities that we’ve been missing out on and can now do once again – great work!

Stay safe and have a great weekend!
SHC Digital 

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