The Weekly (21/06 – 02/07)
Did you miss us? We may have been off relaxing but social never sleeps so we’re back feeling refreshed and ready to go with an extra-long weekly! So grab a cuppa, put your feet up and catch up on all the latest in the world of digital…
- Facebook accounts for over 45% of monthly social media visits (Social Pilot)
- Pinners are 70% more likely to engage with product tags in scenes (Pinterest)
- Stories Ads that draw attention to the CTA button drive more results 89% of the time (Instagram)
TikTok has introduced a new feature called TikTok Jump, which will allow users to attach mini-programs to their videos in partnership with third-party publishers.
Users will now be able to click on links generated by Jumps to take quizzes, explore recipes and access learning tools and much more.
Head of product, Sean Kim commented on the addition, saying, “As we take the next steps in the evolution of TikTok Jump, we’re now opening the program to new providers who can offer exciting experiences for our community. With HTML5 compatibility and minimal technical integration, Jumps are easy for providers to build and deploy. The use cases for TikTok Jumps are almost limitless, and we look forward to working with selected providers to build innovative Jumps that help fuel the instructive and entertaining content our community craves.”
The platform is currently already collaborating with Breathwork, Quizlet, StatMuse, Tabelog, Whisk and Wikipedia and will also include Buzzfeed, IRL, Jumprope and Watcha with the release of Jump.
A great addition from TikTok here that will give people a much more immersive experience on the app as well as giving publishers a much wider reach with their content.
Click here to read more – https://bit.ly/3jCxViH
Facebook Stories Comments
Facebook is testing a new option that will display Stories replies within a user’s Facebook Story.
As you can see in the screenshot above, the new format will allow users to leave a public comment or a private message with comments being shown within your story frame.
It’s an interesting development with pros and cons such as comments taking up more screen space but could also give users a new way of engaging with Stories.
As we are seeing more and more users jump on the Stories trend as opposed to feed, the feature does make sense but is currently just a small test so we’ll keep our eyes out!
Click here for the full article – https://bit.ly/2Uk9An5
Clubhouse is reportedly testing a new chat feature called ‘Backchannel’.
The new feature was spotted within the app last week before disappearing but the feature has been mentioned by CEO Paul Davidson before in a Town Meeting “…. I think that there are so many people who do DM backchannels all the time, so many people who want to deepen friendships and relationships with people and do all sorts of other stuff — I think this is something that we should have”
The new feature is still very much in the early stages of development with little information yet but looks like something that is definitely in the works for Clubhouse
Click here for more information – https://tcrn.ch/3juLjp6
Facebook eCommerce Updates
Facebook is making several updates to its eCommerce features.
Firstly, Facebook is launching WhatsApp shops to users, giving them the ability to view a shop on WhatsApp and chat with a business before buying.
The rollout for Shops in WhatsApp will start soon and is currently available to users in the US.
Secondly, Facebook will be launching ‘Shops Ads’ which will provide a more personalised, immersive shopping experience, using AR, and will be based on user’s shopping habits.
Facebook commented on the addition saying, “We’re launching the ability for a business to send shoppers to where you’re going to be most likely to make a purchase based on your shopping behaviour.”
Zuckerberg is also looking to roll out an AI-based visual search feature for Instagram. “A lot of shopping discovery begins with visual discovery, right, so you see something that you think is awesome. And then, you know, maybe you want to see other products that are like that, or you want to figure out how to get that product,” Zuckerberg explained. “And this is the type of problem that AI can really help out with.”
Within this, users will be able to upload a photo to Instagram to find similar items, very similar to the Pinterest Lens tool or the ASOS camera search.
Some great additions here for both brands and consumers, showing that Facebook is clearly keen on pushing its eCommerce features.
Click here for more on this – https://tcrn.ch/3xcr2sv
Instagram ‘More Like This’
Instagram is testing a new ‘More Like This’ feature that will serve users who engage with an ad on feed, a horizontal feed of suggested ads relevant to the one they clicked.
The feature is currently being tested globally and is aimed to help users discover new products and businesses.
There’s not much news yet as to the full rollout of this feature but Instagram has said that it will be testing multiple versions of this feature so keep your eyes peeled!
Click here to read more – https://bit.ly/3hrvBIM
Facebook Ad Text Optimisation
Facebook is rolling out a new option called ‘Optimize Text Per Person’, which will choose whether to highlight the primary caption, the headline or the description text, within an ad, to each user, based on what that viewer will best respond to.
As per the description: “When it is likely to improve performance, allow text to swap between fields, such as showing your headline as primary text”
So if your ad headline was ‘Summer Sale’, and your description was ‘Get discounts on all swimsuits’, Facebook’s system may choose to swap them around for selected users, so that the main text would be the ‘Get discounts…’ prompt instead, based on what it determines each user is more likely to respond to based on what users have responded to in the past.
The feature isn’t available to all users yet, but can be spotted within some accounts now and is definitely one to keep an eye out for!
Click here for more information – https://bit.ly/3wbmOje
Instagram Exclusive Stories
Instagram is taking on Twitter with the development of its own exclusive content feature which users will access through a paid subscription.
Instagram has confirmed the development of the feature, however is not yet testing the addition and declined to share any specific details.
As seen in the screenshot above, the new feature will be called “Exclusive Stories”, which are designated with a different colour.
When other Instagram users come across Exclusive Stories, they’ll be shown a message that says that “only members” can view this content. The Stories can be shared to highlights but cannot be screenshotted either and a new prompt will encourage creators to “save this to a Highlight for your Fans,” explaining that, by doing so, “fans always have something to see when they join.”
It’s interesting to see Instagram following in Twitter’s footsteps here but with Instagram’s popularity, we can see this being an option that many creators will be making the most of.
Click here for more on this – https://tcrn.ch/3x6CxBA
Looking to better connect with your customers through social?
Check out Sprout Social’s latest ‘Social Index’ report. The report covers a range of key trends in social media marketing and how brands can best use their social media channels to maximize awareness and connect with consumers – definitely worth a read!
We love Skittles’ new ‘Recolour The Rainbow’ campaign for Pride month.
As part of the campaign the brand has joined forces with leading players in the LGBTQ+ space, Switchboard, Queer Britain and Gay Times, to recolour a selection of historic LGBTQ+ archive images, restoring them to full colour for the first time ever.
The campaign really brings a new life to the images and highlights the celebration in a really touching way.
Stay safe and have a great weekend!