The Weekly (24/05 – 28/05)

Happy Friday!

In the week when we were all ready for another three-day weekend, here’s everything else you need to know…

  • 995 photos are uploaded to Instagram every second (Hubspot)
  • 75% of search engine users don’t click past the first page of results (webFX)
  • Images with a high amount of negative space see 29% more likes on Instagram than those with minimal negative space (Sprout Social)

Instagram Reels Insights

Instagram is FINALLY  launching insights for Reels and Live videos 🙌 

Users will now be able to see how many plays, likes, comments, saves and shares their Reels get as well as how many accounts they reach.

For live videos, users will now be able to see the number of comments and shares as well as the number of accounts reached and their peak concurrent viewers.

As well as this, Instagram has also updated the account insights page with more insights. 

Now, insights within the reach section will be split into followers and non-followers and Instagram will now also rank content based on reach and account type interaction to give users an idea of what’s most effective for their audiences. The platform will also be rolling out new preset time frame options which will mean that data can be filtered in other ways than the current 7 or 30 days. 

Finally, Instagram has also announced that it will be giving users the ability to access insights data via desktop in the future rather than just in the mobile app 🙌 Some great additions from Instagram and ones that are going to make reporting a whole lot easier!

Click here to read more – https://engt.co/34npdfh

Twitter Verification

Twitter has announced that it will be re-opening public applications for profile verification.

The platform explained, “Over the past several months, we’ve been working to bring clarity to the verification eligibility criteria, and launched a new policy shaped by public feedback. We also started enforcing that policy by automatically removing the verified badge from accounts that no longer meet the updated criteria for verification, such as those that are inactive or incomplete.”

Twitter has outlined new verification requirements, which mean that to be verified users will need to fall into one of the following six categories, each of which then has their own qualification requirements:

  1. Government
  2. Companies, Brands and Non-Profit Organizations
  3. News
  4. Entertainment
  5. Sports
  6. Activists, Organizers, and Other Influential Individuals

Twitter will be rolling out the new verification application process over the next few weeks and will guide users through the full application flow as well as detail all the requirements throughout.

“Everyone on Twitter will start to see the new verification application directly in the Account Settings tab. If you don’t see this update immediately today, don’t worry! We’re gradually rolling it out to everyone to ensure that we can review applications in a timely manner.”

It’s interesting that Twitter has now made its verification process available to the public again, however, this will be super handy and make it much easier for brands to be able to apply for account verification in the future.

Click here for the full article – https://bit.ly/3yNaYhR

LinkedIn Boosting & Event Ads

LinkedIn has announced a new way for pages to boost organic posts.

Page admins can now boost high-performing organic posts directly from their pages, giving the opportunity for their organic content to perform even better.

As well as this, LinkedIn has added new Event Ads which will allow marketers to promote virtual events.

Event Ads will display key event information such as date, time and how to join and allow organisers to reach a new group of potential attendees. The ads will appear in feed and the new Event Analytics tool will give organisers insights such as reach, sign-ups and clicks as well as a range of engagement insights.

Some simple but handy additions from LinkedIn here that are sure to come in useful for many businesses and event organisers.

Click here for more information – https://bit.ly/3hZLJ6g

Instagram Bonuses

Instagram is looking to introduce a new payment program for creators on the platform called ‘Bonuses’.

The program will enable users to earn bonuses through their Reels content on the platform. 

Although details of the new addition are still very blurry, it appears that creators will be paid based on upload volume as opposed to engagement or quality and will need to reach certain thresholds to claim earnings from the program.

A really interesting addition from Instagram and one that shows that the platform is clearly still keen on pushing more users to create Reels content.

Click here for more on this – https://bit.ly/34niNNm

TikTok Comment Deletion

TikTok has added a new option that will allow users to bulk delete comments on their videos.

TikTok explained the addition, saying, “People put their hearts and souls into creating and entertaining on TikTok, and we recognize how discouraging it can feel to receive unkind comments on videos. So we’re introducing the ability to delete multiple comments at once or report them for potentially violating our Community Guidelines. Accounts that post bullying or other negative comments can now be blocked in bulk, too. We hope this update helps creators feel more empowered over their experience on TikTok.”

To delete multiple comments, users simply hold down on any comment, or tap the pencil icon in the top left corner, to select multiple comments for deletion. Within this, users will be able to delete up to 100 comments or accounts.

The addition is another good way for users to control their experience on the app and is part of the platform’s ongoing efforts to provide more ways to protect its users – a small but mighty addition!

Click here to read more – https://bit.ly/3yIX1kZ

TikTok has launched a new series for creators or brands looking to maximise their content and improve audience response on the platform.

The new series will provide a range of creative tips and is great for those looking to find their feet on the platform.

Definitely one to take a look at!

Shelter has teamed up with rapper Wretch 32 to launch its new campaign ‘Fight for Home’,  which reveals the truth of Britain’s housing emergency and shares the stories of a range of people who are affected by the crisis.

The campaign really brings the issue to light in a powerful way and has been beautifully crafted into video as well as out of home advertisements – great job Shelter!

Stay safe and have a great weekend!
SHC Digital 

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