The Weekly (25/01 – 29/01)

In the week when everyone went crazy in the snow, here’s everything you need to know…

  • 11 new people start using social media every second (Small Biz Genius)
  • Engagement rates are 18% higher on Thursdays and Fridays  (Omnicore Agency)
  • 99% of social media users connect via mobile  (Sm Perth)

TikTok Creator Portal

TikTok has launched a new Creator Portal, which provides additional guidance and tips to help creators to maximise their presence on the platform.

As explained by TikTok,  “With the different tools, analytics, effects, and creative ideas to balance on a TikTok account, making a strategy for creating content can be daunting. That’s why we’re excited to launch the TikTok Creator Portal, an online hub on TikTok.com filled with educational resources for creators to learn the basics of getting started on TikTok, connecting with their audience, and cultivating best practices to bring their videos to the next level.”

The Creator Portal is split into six key topics:

  1. Getting started on TikTok
  2. TikTok creation essentials
  3. Foundation for success
  4. TikTok content strategy
  5. Community guidelines and safety
  6. Getting paid to create

Each topic provides a range of tips and guides to help creators to excel in each specific component.

This is a really helpful addition from TikTok, especially if you’re looking for ways to get creative on the app- definitely one to take a look at!

Click here to read more – https://bit.ly/3qZuS4v

Clubhouse Creator Payments

Clubhouse, the new social media app, has confirmed that it has received funding which will be used to introduce a range of new products to help creators on the platform to get paid.

These include subscriptions, tipping and ticket sales, and will also support a ‘Creator Grant Program’ which will be used to support emerging Clubhouse creators.

The platform is currently free to all users and doesn’t offer any kind of premium membership, nor is it ad-supported.

Although current monetisation plans are relatively vague, a Clubhouse spokesperson has stated that it will be looking to launch ‘first tests’ of each of monetisation options over the next few months.

The platform has also announced that it will be starting to work on an Andriod app, making it available to more users, so it looks like Clubhouse is here to stay!

Click here for the full article – https://tcrn.ch/3orD6AS

Pinterest AR Tools

Pinterest has expanded its AR ‘Try On’ tools.

The new expansion is specifically for beauty brands and includes the ability for users to try on a range of new products and is aimed to better replicate the in-store shopping experience.

As explained by Pinterest: “With eyeshadow Try on, powered by Lens, Pinners can tap into visual search and AR technology to try on and shop beauty products right from the camera on their phone. Simply click the camera icon in ‘Search’ and start browsing different shades of eyeshadow, try on in-stock shades, and purchase products.”

As users try out different beauty products, Pinterest will highlight relevant pins to match your choices, helping users to find the perfect product.

We think this is a great addition and love the ways that Pinterest incorporates pin discovery within the feature.

According to Pinterest, “Pinners try on an average of six lipstick shades and are 5x more likely to show purchase intent on Try on-enabled Pins than standard Pins.”, showing that Pinterest’s AR tools are definitely a feature not to be forgotten when it comes to developing your platform strategy.

Click here for more information – https://bit.ly/3ozVRCp

Instagram Professional Dashboard

Instagram has launched a new ‘Professional Dashboard’.

The dashboard is essentially a management overview platform providing users with basic performance insight and access to relevant tools already available within the app.

Instagram explained, “As part of our ongoing effort to give creators and businesses the tools they need, we are launching Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.” 

The platform offers insights into three key elements:

  1. Performance tracking – the platform will highlight key trends and data based on your account performance, you can also get your account’s full insights here.
  2. Growing your business – here users will be able to access various tools to help manage your account more efficiently.
  3. Staying informed – users will also be able to access all of Instagram’s latest educational resources.

Although this isn’t a major addition, it’s definitely a useful one for anyone using Instagram to manage a business account and may hint to the direction Instagram is going in, in terms of new additions coming in the future.

Click here for more on this – https://bit.ly/36j16zQ

This week we’ve read a few articles on the growth in popularity of Podcasts and whether this will be the future of advertising. 

With more and more users turning to listen to podcasts, WARC has predicted that 38% of marketers will plan to boost podcast spend in 2021 and last year, we saw some interesting new developments from platforms such as Spotify to meet the growing demands of users and encourage more engagements.

Typically, when we think of using podcasts as a form of advertising we think of the traditional radio-style ads and paid promotion, however, we’d be interested to see whether some new advertising formats will be introduced in 2021.

What do you think? Will you be introducing podcast advertising into your marketing strategy?

We’re loving this new campaign video from TikTok, featuring the famous TikTok Sea Shanty!

The video comes as part of the latest instalment of the ‘It Starts on TikTok’ campaign and brilliantly conveys the community that the platform has built! Great job TikTok!

Stay safe and have a great weekend!
SHC Digital 😁

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