The Weekly (26/07 – 30/07)

In the week when team GB was picking up the gold at the Olympics, here’s everything else you need to know…

  • 90% of all TikTok users access the app on a daily basis (Social Pilot)
  • Facebook engagement is 18% higher on Thursdays and Fridays (Website Hosting Rating)
  • Photos with faces perform almost 40% better than without faces on Instagram (Social Pilot)

Instagram Collab

Instagram is testing a new feature that will enable users to post collaboratively within both feed and Reels.

Using the new option, posts will now appear with two profile bubbles highlighting that two people have partnered to create the content.

Instagram explained, “Collaborating is a huge part of how people connect on Instagram. To make that easier, we’re testing a new way for people to co-author Feed Posts and Reels, called Collab. From the tagging screen, you can now invite another account to be a collaborator on the post or reel. If they accept, both accounts will appear in the post or reel header, and it will be shared to both sets of followers.”

Collaborative posts will be displayed to followers of both accounts and will appear in the photo grids and profiles of both users with each collaborator being able to access post stats, and a single stream of comments will be available on each Collab update.

An interesting addition and one that will definitely come in handy and could really maximise brand partnerships!

Click here to read more – https://bit.ly/3j0kWp7

Pinterest Monetisation

Pinterest is introducing new monetisation tools for Creators on the platform.

Creators will now be able to tag products within their idea pins to make their content shoppable as well as be able to earn commission through any affiliate links and partner with brands on sponsored content.

Pinterest has always been a big platform for eCommerce with many users having high purchase intent so the move makes complete sense and we’re surprised the platform hasn’t jumped on the opportunity quicker!

Unlike other platforms however, the product tags, once clicked, will take users through to another Pinterest page for the product where users can then click through to the retailers’ website.

Pinterest has also added a new brand partnership tool where creators can produce branded content on the Platform and add the brands to their idea pin who will then be able to approve the tag and show a ‘Paid Partnership’ label.

This paid partnerships tool is now live for select Creators in the US, UK, Canada, Australia, Ireland, New Zealand, France, Spain, Italy, Germany, Switzerland, Austria, Sweden, Brazil, Argentina, Mexico, Chile, Colombia and Peru.

Click here for the full article – https://tcrn.ch/3zPViu8

Instagram Vertical Explore

Instagram is currently working on a new TikTok-inspired vertical explore feed, which will allow users to swipe through Instagram’s content recommendations and across multiple image posts.

It appears that the current explore section remains normal until a post is tapped. Once tapped, the post will then be expanded to the new full-screen display where users can either tap the back arrow to go back to the regular explore page or swipe through other recommended posts.

Instagram chief, Adam Mosseri, has commented on TikTok’s influence on the addition saying, “You know that you can tap on TikTok and you’re going to immediately smile and be entertained.” 

Click here for more information – https://bit.ly/3zFwuVA

TikTok Livestream Moderation

Another week, another round of TikTok live stream updates.

This week, the platform has released a new set of additions to help give creators more control over their live broadcasts.

Firstly, TikTok has added a new option that will enable broadcasters to assign ‘Live moderators’ to help manage their streams by managing comments during a live broadcast.

As well as this, the platform is also adding new keyword filters for comments on a live stream, with TikTok explaining, “In the settings tab of the LIVE launch stream, hosts can turn off comments or add up to 200 terms into the keyword filter to limit those comments in the chat. Words can be added to the list throughout the live-stream by hosts and the person helping them.”

Finally, TikTok is also adding a new option that will allow streamers to temporarily mute viewers and remove any harmful comments.

With live streaming clearly being a big focus for the platform, it’s great to see that TikTok is putting some new safety features in place.

Click here for more on this – https://bit.ly/3i8tFXc

Google Advertiser Strikes

Google has announced that it will be introducing a new strike-based enforcement system for advertisers who repeatedly violate Google Ads policies.

The new system will launch on the 21st September and will gradually ramp up over a three month period and will apply to the following policies:

  • Enabling dishonest behaviour
  • Unapproved substances
  • Guns
  • Gun parts and related products
  • Explosives
  • Other weapons
  • Tobacco

Advertisers will then be notified each time a new policy is brought into the strike system.

As a part of the Google Ads enforcement system, Google will begin issuing strikes to advertisers, which will be accompanied by email notifications and in-account notifications to encourage compliance and deter repeat violations of their policies.

An advertiser’s first policy violation will only result in a warning and any violations after this will then result in a strike, with advertisers able to receive a maximum of three strikes. Penalties with each strike will also increase with temporary penalties for the first and second strike (three and seven days respectively) with an account suspension on the third strike.

If a policy is violated, the advertiser will need to amend their campaign to comply with the advertising policies and advertisers will also be able to appeal a strike if they feel it was an error. Strikes will still show on the ad account for up to 90 days.

Click here to read more – https://bit.ly/3f8EYg5

This week Instagram has announced that the platform will now make accounts for users under the age of 16 private by default.

The platform has recently been keen to become a safer and more secure place for younger users but has come under fire on many occasions regarding younger users, from showing potentially harmful content to the use of children’s data from the app. Although Instagram does seem to be taking a step in the right direction when it comes to child safety on the platform, this does bring up the discussion of whether social media platforms are still doing enough to protect its younger users.

This week we’re loving Nike’s ‘New Fairies’ campaign starring Rayssa Leal, who will be representing Brazil in the Tokyo 2021 Olympics for skateboarding at only 13 years old!

The Olympian previously went viral after a video surfaced of a seven-year old Rayssa, dressed as a fairy princess, landing what Tony Hawk coined the ‘fairytale heelflip and we think she’s the perfect star for this campaign, showing that becoming an athlete isn’t a fairytale and takes years of dedication and practice to the support and encouraging a whole new generation of teen girl skaters.

Stay safe and have a great weekend!
SHC Digital 

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