The Weekly (27/04 – 01/05)
In the week when Capitan Tom Moore turned 100 and his fundraising efforts reached £32million, here’s everything else you need to know…
Top Social Stats:
- Time spent on digital media has increased by 9.3% during lockdown (Marketing Week)
- YouTube is the world’s 2nd most visited website, after Google (Hootsuite)
- 47% of consumers feel they are receiving too much email marketing (Marketing Week)
This Week’s Innovations:
Facebook Messenger Rooms
Facebook has now introduced a new tool called Messenger Rooms, which can be used within the existing Facebook and Messenger apps.
This comes with the surge in popularity of apps such as Zoom and Houseparty.
Users can also join a Messenger Rooms chat without a Facebook account and can support up to 50 participants and unlike Zoom there’s no time limit on meetings. You can also play around with virtual backgrounds.
Facebook will also soon be adding Messenger Rooms integration to Instagram, WhatsApp and the Portal video caller too so you’ll be able to jump into a video chat from whichever app you’re on.
Facebook has also reinstated the ‘Live With’ feature for Livestream broadcasts where two people can join in one Livestream.
The rollout will be coming in the next few weeks and gives us another way of keeping in touch whilst we’re all separated.
Click here to read more – https://bit.ly/3d5DShD
Spotify’s New Podcast Creation Tools
Spotify’s podcast creation tool Anchor has now introduced a new feature that lets people turn their video chats into podcast audio.
The new tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live and supports .mp4 and .mov files.
The tool helps podcasters who cant record together due to social distancing as well as podcasters who may want to feature remote guests.
Click here for the full details – https://bit.ly/2z3xoRu
Facebook has added another tool to Facebook Stories, in the form of a new ‘Animate’ option which enables users to add basic motion to still images.
The option provides four basic animation modes:
- Zoom In
- Zoom Out
There are additional controls that alter the presentation e.g. there are three ‘Bounce’ modes available, and you can choose the direction that the image moves in ‘Pan’.
Click here to read more – https://bit.ly/2yXriCj
TikTok Donation Stickers
TikTok has launched a new set of donation stickers to raise both awareness and donations for charitable causes.
The new sticker will allow users to select from a range of causes to support.
“Donation Stickers are interactive and can be embedded directly in videos and TikTok LIVE streams, just like other creative effects in TikTok. When a user taps on the Donation Sticker, they will be guided to a pop-up window where they can quickly and easily submit a donation without having to leave the app. Donations are enabled by Tiltify, a charitable fundraising platform, which processes donation transactions securely through their platform.”
TikTok will match up to $10 million in total donations through the donation stickers over the first month.
Click here to read more – https://bit.ly/3aU0AYC
Snapchat Premium Ad Options
Snapchat has announced the launch of a new ad offering called ‘First Commercial’ which will enable advertisers to own ‘the influential first commercial a user sees when they tune into Snap’s robust suite of shows’.
This will help Snapchat to maximise the potential of its original content with Snapchatters watching Discover content 35% more year on year.
Snap said that its First Commercial ad slot will help brands maximise their reach and resonate with Snap audiences, essentially providing a premium ad spot aimed at high-end brands.
Snap is also expanding its Snap Select curated ad programming options to five. Advertisers will be able to select specific programming bundles in ‘Sports’, ‘Entertainment’, ‘Beauty’, ‘Lifestyle’ and ‘News’.
Click here for more information – https://bit.ly/2yg3g5x
Campaign of The Week
Sport England has launched its new #StayInWorkOut campaign in a bid to get people more active during lockdown.
The campaign shows the ways in which people are working to stay fit during lockdown featuring a range of home videos and we absolutely love it! 💪