The Weekly (27/07 – 31/07)

In the week when Prince Harry’s top-secret Instagram account was revealed, here’s everything else you need to know…

Top Social Stats:

  • 18% of 8 -11 year-olds have a social media profile (Smart Insights)
  • Only 3% of Tweets about customer service issues call out the company’s username with the @ symbol (Marketing Land)
  • More than 70% of YouTube watch time is generated from mobile devices (YouTube)

This Week’s Innovations:

TikTok Gamified Brand Effect

TikTok has introduced a new interactive brand promotion option called ‘Gamified Branded Effects’, which allows brands to build branded games into their TikToks.

There are already more than 20 customisable templates available, within the TikTok for business platform, which enables brands to prompt people on TikTok to use facial expressions, body poses and other motions to interact with the branded elements.

TikTok commented,“Now, more than ever, brands are continuing to look for ways to connect with a stay-at-home audience, and we’ve seen an increased interest from advertisers who are looking to gamify their brand message as a fun tool to engage with the TikTok community in a positive way.”

Click here for more information – https://bit.ly/33gke0V

Facebook’s Like Ban

Facebook is testing a new Page format designed to remove the ‘Like’ count and put more emphasis on essential page details.

The re-design was initially tested within a small percentage of public figures and is now being expanded to a broader group of pages.

The new layout is designed to make it easier for visitors to see key information and better reflect the page’s true reach, as many people have ‘liked’ pages over the years then unfollowed them from their news feed.

The update also aims to make it simpler to navigate to the Page insights section.

Page owners will now be able to get insights from the page itself as well as directly from a post.

Within insights, users will also now be able to access a range of newly added insights, which includes,  top-performing posts as well as the page’s audience overlap with its connected Instagram account.

Click here for the full details – https://tcrn.ch/3fgsRe5

Spotify Listening Party

Spotify has introduced a new feature, called Group Session, which allows premium users to host a listening party with up to five friends.

The feature allows premium users to listen to music and podcasts with friends and family at the same time, even if you’re in different locations, through a shareable link.

Any person in the streaming party can pause, play, skip, or select tracks in the queue, and they can add their own choices, too; however, there’s no chat feature meaning that users will have to use a third-party application and all users within a streaming party must have a premium account.

To host a session, premium users can select the ‘Connect’ menu in the bottom left-hand corner of their play screen and scroll down to “Start a group session.” Once tapped, they’ll receive a shareable link, which they can send over social media or messaging.

Click here to read more – https://bit.ly/39I5LvM

TikTok’s Algorithm

TikTok has announced that its taken new measure to give outsiders access to its algorithm.

TikTok CEO Kevin Mayer, published a blog post earlier this week, in which, he stated that “we believe all companies should disclose their algorithms, moderation policies, and data flows to regulators. We will not wait for regulation to come, but instead, TikTok has taken the first step by launching a Transparency and Accountability Center for moderation and data practices.”

This comes as Facebook, Google, Apple and Amazon all face the House Judiciary’s antitrust panel, after a thorough investigation into the tech sector, looking into whether some of the most notable names in the industry have grown too big and powerful.

This also comes on the back of TikTok losing millions of users after being banned in both India and China as well as a potential ban in the US.

All of this has definitely put the pressure onto TikTok, which suggests this could be why the platform is opening up its algorithms and moderation policies.

Click here to read more – https://bit.ly/33buYO4

Facebook ‘E.gg’

Facebook has released another new app called ‘E.gg’, a new collage board tool.

E.gg enables users to create what it calls ‘Canvases’, which are “Free-form mixed media collages/pages that let you express anything from your favourite films/albums/novels to a collage of succulent pics to, say, an about page for an app.”

Users can then add a range of different types of media and resize/shape them within their canvas.

E.gg was inspired by early web platforms like Geocities and MySpace and is essentially a presentation tool.

This new development is pretty niche and we’re not too sure how many people we’ll see using it, but it’s definitely interesting to see where Facebook is going in terms of new developments.

Click here to read more – https://bit.ly/2ErP9wC

Campaign of The Week

Greggs is back and we’re absolutely loving their new campaign!

As always, Greggs have come up with a brilliantly witty approach to their stores re-opening and poking fun at the ‘new normal’. They show that they don’t need the big budget as their products are good enough to sell themselves!

Stay safe and have a great weekend! 
SHC Digital

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