The Weekly (28/09 – 02/10)
In the week when Facebook announced that it would be shutting down Farmville forever, here’s everything else you need to know…
Top Social Stats:
- 80% of active Instagram users follow brands specifically for product updates (Instagram)
- The average British TikTok user opens the app 13 times a day (Bloomberg)
- The percentage of Pinners who visited places to shop on the platform was up over 50% in the first half of 2020 (Pinterest)
This Week’s Innovations:
Facebook Cross-App Communication
Facebook is rolling out a new functionality that will allow Instagram and Messenger users to communicate across apps.
Users on Instagram will now be presented with an option to update to the new messaging experience on opening the app.
Users who switch over to the new messaging experience will now be able to:
- Communicate seamlessly across both Instagram and Messenger
- Access Messenger’s new ‘Watch Together’ feature
- Send disappearing messages
- Create boomerang stickers to use within your conversation
- Create a shortcut to your favourite emojis
- Easily forward messages with up to five friends
- Respond directly to a message in your chat
- Add animated effects to your message
- Add controls to decide who can and can’t message you
- Receive proactive blocking suggestions
Click here for more information – https://bit.ly/3jp6ZzW
New Pinterest Ad Placements
Pinterest has added new ad placements to help businesses reach people searching for products.
As explained by Pinterest, “As more people use Pinterest to shop and look for ideas and products from brands and retailers, we’re integrating ads into more shopping experiences across Pinterest to deliver relevant content where it’s welcomed by shoppers”
Advertisers will now be able to place ads in Pinterest Lens matches, in the ‘Shop’ tab within Pinterest search and in shopping matches on Pins.
The new placements are being rolled out over time and will be first available to businesses in the US & UK.
Click here for the full details – https://bit.ly/3cMbnXt
Facebook Accounts Centre
Facebook is launching a new ‘Accounts Centre’ to better connect its cross-data and payment systems as part of its recent shift into eCommerce.
As well as this, Facebook is also working to streamline its payments processes, making it as easy as possible for both Facebook and Instagram users to quickly make purchases.
Facebook’s Account Centre will enable users to connect and authenticate their Facebook, Instagram and Messenger accounts from a central hub, to save them having to re-open each app when using it as a log-on or payment option.
The Centre is being launched to a limited group of users this week and will offer three types of account linking:
- Story & Post Sharing – Easily allowing users to cross-post Stories and updates across apps
- Facebook Pay Info – This enables users to authorise payments across each app with linked Facebook pay details
- Logging in Across Accounts – Allowing users to easily tap through to an Instagram link on Facebook without having to re-enter login details
The new Accounts Centre is currently being tested with some users, with Facebook Pay connectivity coming later in the year.
Click here to read more – https://bit.ly/2EOC8xI
LinkedIn has launched LinkedIn Stories as well as its first visual redesign in five years.
Since a surge in usage during the current pandemic, LinkedIn has had a visual re-design for both desktop and mobile.
Chief marketing and communications officer, Melissa Selcher, commented that they wanted to make the platform a “warmer and more human experience” while also helping users “navigate and more easily find the people, jobs, skills and content they want; and to bring our community to the forefront and highlight the members who are helping, informing and inspiring each other every day”.
As well as its redesign, LinkedIn has also now introduced its Stories feature for mobile users in Canada and the US.
Similarly to other platforms, LinkedIn stories are a full-screen experience and available for 24 hours.
Click here for more information – https://bit.ly/36q9ePY
Campaign of The Week
We love this beautifully touching campaign from Cadbury.
The campaign encourages people to stop and listen to what the older generation has to say in a bid to end loneliness.
The ad cleverly tackles the stereotypical questions we ask the elderly and instead prompts us to make real conversation – a really lovely campaign.