The Weekly (29/06 – 03/07)
In the week when we were all waiting for the pubs to re-open 🍻 here’s everything else you need to know…
Top Social Stats:
- 81% of teenagers feel social media has a positive effect on their lives (Brandwatch)
- The average Facebook user has 155 friends on Facebook friends but would only trust 4 of them in a crisis (The Content Factory)
- 78% of people who complain to a brand via Twitter expect a response within an hour (Brandwatch)
This Week’s Innovations:
LinkedIn has launched a new ‘Support’ reaction for users.
This comes after a user posed a question about the suitability of LinkedIn’s reactions during the current pandemic.
As well as this, LinkedIn is also adding some new display options for job seekers, including:
- An open to work frame – this lets anyone who sees your profile instantly know that you’re open to work opportunities
- An ‘Offer Help’ option for posts so that members can share that they’re open to providing assistance
As well as this, LinkedIn has also launched a new initiative to help job seekers apply for roles and see which skills are in high demand as part of a new mini-site.
As explained by LinkedIn, “[We’re] excited to launch a global skills initiative aimed at bringing more digital skills to 25 million people worldwide by the end of this year. Our goal is to help those who have become unemployed due to the COVID-19 pandemic and resulting economic crisis get the skills they need to land their next job. By giving free access to the skills and training that job seekers need to get jobs, we hope to do our part and help connect job seekers around the globe to new opportunities.”
Click here for more information – https://bit.ly/3dTf4cQ
Instagram has announced that it’s expanding Reels (the platform’s TikTok like video offering) to certain users, as well as adding some new features.
Instagram users will now be able to share Reels to their main feed and Stories and can find Reels within its own dedicated space on user profiles and in the Explore tab.
Instagram has also expanded Reels out to users in France and Germany.
Click here for the full details – https://bit.ly/3eVvket
Free Google Product Listings
Google is letting users show product listings in its search results for free.
The free listings on Google search will initially appear in a product information panel which shows pictures of a product, a list of retailers, the price and shipping information.
This comes only two months after Google started offering free listings on Google shopping as part of its wider push into e-commerce.
Shopping ads will continue to appear separately at the top of search results giving marketers a way to stand out among search results.
Click here to read more – https://bit.ly/2C23FKx
YouTube Takes on TikTok
YouTube is testing a new mobile feature that will allow users to record 15-second videos.
The new feature is a direct rival to both TikTok and Instagram Reels.
Similar to TikTok, users can tap and hold the record button to record their clip and tap again to stop recording. YouTube will then combine the clips and upload it as one single video once recording is completed.
This also means that users who want to record mobile video content longer than 15 seconds will no longer be able to do so within the YouTube app and will instead have to upload footage from their phone gallery.
Click here for more information – https://tcrn.ch/2ZCaYR2
Facebook’s New Monetisation Options
Facebook has added new ad tools and analytics insights as well as opened up its Fan Subscriptions and live-stream ‘Stars’ payment options to more creators.
Facebook will now allow more creators to sign-up for its monetisation tools, with any Facebook page that meets the eligibility criteria able to sign up for monetisation.
To meet the criteria, Facebook explained that, “Creators and publishers must have an authentic, established presence on Facebook. To be eligible for all monetisation features, this means having an established presence for at least 90 days. To gain access to in-stream ads, this also includes maintaining a sufficient follower base, indicated by your Facebook friends or followers.”
Facebook is also now adding new monetisation options including monthly fan subscriptions and Stars goals as well as creating automated thankyou cards for fan contributions during live-streams.
Facebook is also adding more options for creators to monetise including:
- Ads in short-form video – creators will now be able to monetise 60-180 second videos with image and post-roll ads.
- Ads for Live video – Facebook is also working on new ad formats for live-streams, including mid-roll ads which play in the main screen while the stream continues in a smaller window.
- New Ad experiences – Facebook is also looking to increase overall payouts for creators in Watch.
As well as this, Facebook is testing a new option which will enable creators to monetise from live events on Facebook.
“Paid online events are a new way of monetising your live online event through a one-time access charge that’s collected when guests register to attend. Enabling an admission fee is done through the event set-up process and requires you to sign our terms of service and have a payment account on file.”
The option is currently being rolled out to selected Pages, with Facebook looking to expand the program in the coming weeks.
Click here for the full details – https://bit.ly/3f113uU
Pinterest’s Revenue Sharing Ad Model
Pinterest is testing a new advertising model which will split revenue.
This is currently in the experimental phase with Tastemade being the first publisher to sign on and derived from unique co-sales arrangements with publishers that will heavily feature video campaigns on the platform.
The model relies on first-party data about Pinterest users and insights into trending topics and brands to see which content performs well on the platform.
It isn’t clear just yet as to what the revenue split is but Tastemade has commented that the commission rates are competitive within the industry with the platform earning more than the publisher.
Click here to read more – https://bit.ly/3ipVYhR
Instagram Stories Updates
You may remember a few weeks ago that we mentioned some new Stories updates, well, Instagram is currently testing a new feature which will allow Instagram users to see more Stories at once on both the home screen and in a new Stories-only experience.
In the test users will initially see two rows of Stories instead of the one at the top of the screen with a button below that lets you click to ‘See all Stories’ and will launch a new full-screen experience where you can view and scroll through all of your available Stories.
The feature is currently being tested with a small number of users.
With more and more users interacting with Stories on a daily basis, we’re keen to see where Instagram is going to go with Stories so will definitely be keeping an eye out!
Click here for more information – https://tcrn.ch/2YSxdDb
Campaign of The Week
We’re loving this brilliant vertical campaign by Starburst as part of its ‘Swirlers’ launch.
The clever campaign is designed exclusively for mobile and vertical media to complement the brands first vertical shaped sweet and we think its absolutely brilliant 🙌
Stay safe and have a lovely weekend!