The Weekly (30/08 – 03/09)

In the week when LinkedIn announced that we would soon be seeing the last of Stories on the platform, here’s everything else you need to know…

  • Instagram ads reach 20% of everyone in the world over the age of 13 (Hootsuite)
  • 55% of TikTok users upload their own videos (Social Pilot)
  • Over 200 million users visit at least one business profile on Instagram daily (Influencer Marketing Hub)

Instagram Search

Instagram is working on a new search system that will show suggestions for photos and videos rather than just accounts, hashtags and places, making it easier for users to discover new posts.

Currently, if you search for something on Instagram, you’ll only see a list with related profiles or hashtags, but as no photo or video content is displayed, Instagram is looking to also show users photos and videos about what they’re looking for.

It’s interesting to see how Instagram is looking to change the experience on the platform with a bigger focus on content discovery.

Click here to read more – https://bit.ly/3n0dQVc

TikTok Shop

TikTok is working on a new Shopify ‘Shop’ tab within the platform.

The new shop tab expansion will be available to all Shopify merchant profiles and will add a new way for users to display their products within the app.

As explained by Shopify, “Shopify merchants with a TikTok For Business account will soon be able to add a shopping tab to their TikTok profiles and sync their product catalogues to create a mini-storefront that links directly to their online store for checkout.”

The feature doesn’t offer direct, in-stream shopping, as such, with users referred back to the merchant’s Shopify store for purchase, but is another big step in TikTok’s eCommerce push.

Click here for the full article – https://bit.ly/3jAQUd0

LinkedIn Stories

LinkedIn has announced that it will be suspending its Stories feature from the 30th of September and instead will be looking at a way to add short-form videos to the platform.

LinkedIn announced the update to warn advertisers who might have already purchased Stories ads, which will instead be shared on the LinkedIn feed, but users who promoted or sponsored Stories directly from their page will need to remake them.

“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting,” wrote LinkedIn’s Senior Director of Product Liz Li in a blog post. “Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise.”

LinkedIn has noted that users want more creative tools and engaging videos, so the addition of a short-form video feature is one that definitely makes sense and could really fly on the platform!

Click here for more information – https://tcrn.ch/3kQB8Kq

TikTok Boosting

TikTok is rolling out a new boosting option to all business users called ‘Promote’.

According to TikTok, “Starting this month, Promote is available to help businesses reach more people and grow their community with their TikTok videos. With Promote, you can turn any organic TikTok video into an ad, directly within the app. You can start reaching new audiences, build a following, and drive traffic to your business website.”

The option will allow users to amplify your posts by quickly putting together an ad campaign, similar to both Instagram and Facebook.

The process to boost a post is super easy, users simply have to:

1. Select the video that you want to promote – You can choose any of your own TikTok videos to promote.

2. Set up your promotion – Choose a goal for your campaign (more views, website visits, or follows), set a budget and length of time to run the promotion, and select the audience you want to reach with your video.

3. Analyse performance – After your promotion is approved, you can check in to see how your video is performing and how many new users you’re reaching.

The Promote option is accessible via the fire icon on each video, through TikTok’s Creator Tools menu, or via Business Suite and is a great addition and one that we’re surprised TikTok hasn’t jumped on sooner!

Click here for more on this – https://bit.ly/3jDy70R

Looking to boost your Pinterest activity? You’re in luck!

Pinterest is launching a new content series, which will provide insights from both experienced pin creators and the platform itself on how you can use Pinterest to its best effect.

“On Pinterest, you get more than a passive follow. People are looking for authentic connections with creators they trust. They’re hoping to discover and follow creators who share their passions. Here, you can build an active community that values and engages with your content.” 

The new series will provide a range of tips and tricks as well as some super useful insights, starting with tips on how to build your audience – definitely one to keep on top of!

We’re loving this new eye-opening campaign from White Ribbon UK, which effectively brings to light the sexual harassment many women suffer at festivals and gigs.

The campaign draws attention to the issue with brilliant creatives, in the style of festival posters where the acts have been replaced with unacceptable behaviour that women have dealt with, revealing the use of violence against women. 

We love the way the campaign really draws attention to the issue with its eye-catching creatives and is a great way to tackle a very prominent and upsetting issue.

Stay safe and have a great weekend!
SHC Digital 

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