The Weekly – Black Friday Special

Top Social Stats

  • 30% of all retail sales occur from Black Friday until Christmas (Spendmenot)
  • 52% of customers who shopped online last year took advantage of Black Friday deals that were posted prior to Black Friday (National Retail Federation)
  • 70% of online traffic on Black Friday was from mobile devices (SaleCycle)

Battle of the Ads

This week we’ve been keeping an eye out for the best Black Friday ads, here are some of our top contenders…

In The Style

This year, we’re loving In The Style’s Black Friday TV campaign!

The brand has been going live with a new deal every day on the app for both specific collections and existing ranges. We’re loving the way that this has been pushed through its organic activity with regular posts hyping up the live Black Friday offers linking through to previews of the collection on Stories – amazing use of multiple channels!

As well as this, to celebrate the savings, in true In The Style fashion, they have been giving away two £50 vouchers on every post for the 6 days leading up to Black Friday – a great way to encourage engagement in the lead up to Friday and boost their posts!


We don’t think we’ve been able to escape Gymshark’s Black Friday ads this year!

The brand has created some amazing content hyping up the company’s Black Friday sale and has been effectively active on multiple channels including Instagram, Facebook, and TikTok with tailored content for each.

The brand has also made effective use of its many popular influencers to help push the promotion and has effectively hyped up the sale.


From a creative perspective, we’re loving this Black Friday creative from Crocs!
Not only is the ad super eye-catching but plays into the Christmas gifting element perfectly, which is why many of us will be making the most of the Black Friday deals! 


Missguided has really pulled it out of the bag this year with its countdown discounts, starting with a 55% discount which dropped every hour, really encouraging those early sales!

The mechanic came through a personalised email campaign, adding a fantastic personalised touch and sense of urgency. As well as this, the brand also pushed a social competition using Instagram’s new ‘Add Yours’ button, which encouraged users to add images of their Missguided wishlist for the chance to win £1,000 – a great way to jump on a trending new feature!


What would Black Friday be without an honorable mention of ASOS?

Year after year, ASOS absolutely smash it with its Black Friday campaign which works effectively to build hype and leave people anticipating this year’s offers.

Although at the time of writing, this year’s Black Friday deal hasn’t been confirmed, the brand has been encouraging users to fill up their saved items, offering daily deals and hinting to a stress-free Black Friday.

What were your favourite Black Friday ads?

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